17 Jan 2012
| by Michael Prescott, BT
growing population.
Michael Prescott is group director of corporate affairs at BT.
Thought Leadership credentials
BT is the world's oldest telecoms company. Its origins date back ...
was established in 1846.
BT is running field trials to test the UK's first next generation 4G technology, which ...
24 May 2001
| by Claire Billings
LONDON - Struggling telecoms giant BT is scrapping its BT Cellnet brand in favour of a global...The new name will be deployed when BT spins off its umbrella mobile division, BT Wireless ...
denied that it is planning to rebrand the individual mobile operations when it rebrands BT Wireless, but it said, "these things are being kept under review constantly". Although BT Cellnet is one of the UK ...
02 Sep 2004
| by Bill James, BT Retail, eChannels director at BT Retail, chairman of InsightExec and a member of The Marketing Society
As chairman of a website that delivers customer relationship management (CRM) and customer management best practice to SMEs, I have used online access to quality case studies and chat forums to boost my marketing expertise.
20 Jun 2007
Trimedia Harrison Cowley is helping to promote a website recently launched by BT, in conjunction...The website www.bt.com/btsign allows users to access information about BT products and services in British Sign Language (BSL). It was set up after BT s hearing-impaired customers asked for more ...
to consider doing the same. The agency has worked with BT for 15 years, and on its CSR for the past seven ...
13 May 2005
BT is reviewing the PR contract for its Digital Inclusion campaign, which Band Brown has promoted...CSR comms manager Alison Garner said Hill Knowlton and Harrison Cowley North were pitching against Band Brown for the £100,000 account.
Since 2002, Digital Inclusion has marked BT's effort to get less IT-literate communities to use the internet.
But Garner said BT was reviewing the account ...
09 Jul 1999
| by ED SHELTON
MCI Worldcom International has poached BT Global s European PR head
to lead its communications...MCI Worldcom International has poached BT Global s European PR head
to lead its communications outside the Americas.
Angela Baker left BT last week and will join MCI Worldcom as corporate ...
.
At BT Global, she reported to vice-president of communications Jim
Graf.
She takes over from ...
25 Sep 1997
| by DRAYTON BIRD who runs the Drayton Bird
BT is stressing the role its high street pay phones play in
everyday life with a new campaign, led...BT is stressing the role its high street pay phones play in
everyday life with a new campaign, led largely thorough public
relations. The campaign includes sponsorship, promotions and media
activity around a raft of street-based ideas. BT has 137,000 pay
phones. The campaign was jointly ...
10 Dec 2004
BT’s wholesale business has pooled its PR account into technology shop Catalysis Communications...BT Wholesale Markets provides its telecoms and broadband infrastructure to other telecoms suppliers as well as direct to businesses.
H&K previously handled the B2B and broadband part ...
on the combined account have been reduced from £750,000 to around £250,000 a year.
A BT Wholesale Markets ...
10 Jul 2009
the UK's major news outlets. A BT
spokesperson told the BBC the move represented an 'extremely ...
's recent suggestion that staff should forgo a
month's wages, largely because the BT proposals cut costs ...
? Peter Morgan is BT's group director of comms and the firm uses Brunswick
for its financial PR. The firm ...
08 May 2008
| by Clare O’Connor
at telecoms giant BT....yet to be replaced at the agency s London office (PRWeek, 28 March). Bowman has joined BT with the title of principal, internal and change communications , reporting to BT head of PR and comms Jennifer ...
of comms at BT Retail. We re always on the lookout for extra talent, said Arden of Bowman s move. We ...