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BT puts five on course for its Global Challenge

British Telecom has shortlisted five agencies for its pounds 1 million PR account for the BT...British Telecom has shortlisted five agencies for its pounds 1 million PR account for the BT ... in fees over four years. The incumbent agency is Hill and Knowlton. BT would not say which ... certain tests. As well as sponsoring the race, BT is expected to run a boat of its own ...

CAMPAIGNS: JUDGE AND JURY; BT’s seafaring challenge must whip up a storm overseas

The BT Global Challenge knows how to attract British media coverage but it must do more...The BT Global Challenge knows how to attract British media coverage but it must do more to interest the rest of the world, says Paul Vaughan, a board director of API Consulting The BT ... /94, BT s current status as title sponsor has resulted from a need for higher profile from an event ...

DIARY: Let’s just hope ocean life doesn’t take the wind out of this PRO’s sails

and marketing manager of Challenge Business - the company run by Sir Chay Blyth which organises BT s four...Following last week s sailing tale, PR Week can now tell the story of Tina Williamson, PR and marketing manager of Challenge Business - the company run by Sir Chay Blyth which organises BT s four-yearly Global Challenge boat race. Williamson has volunteered as a crew member for the race, which ...

STOP PRESS: DCL Group created by Drury rebrand move

Belfast-based PR firm Drury Communications has rebranded itself, bringing Drury Event Management and dlcmedia.com into the fold to form the DCL Group. The re-branded firm will be chaired by Lord Rogan and run by MD Tom Kelly. The agency handles regional work for the Army and BT. ...

DIARY: Milking the X Files phenomenon for all it’s worth

BT Cable Services new Sci-Fi Channel. After making the said aliens mysteriously appear ... concrete cows with BT Cable Services PR manager David Pincott. However, so bemused were passing ...

PUBLIC RELATIONS AWARDS 2000: Campaign - Best Public Affairs Campaign

targeted - political, regulatory, the internet industry, consumers, and the media. BT ... consumers for an end to BT s unjust pricing structure. Journalists were soon persuaded, with the Times leading its editorial with the headline Free the Net . In November 1999, BT changed its stance ...

PUBLIC RELATIONS AWARDS 2000: Craft - The Durrants Press Cuttings Award. Best Promotional Activity

WINNER BT Payphone Kiosk Karaoke Competition Band and Brown Communications Under pressure from the rise in mobile phone use, BT wanted a campaign that would underline its payphones ... the singer s position as a national icon to help generate a similar affection for the BT payphone ...

CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations

Campaign: The Phone Book Client: BT PR team: Band Brown Communications Timescale ... spurred BT to create a combined directory of classified, residential and business numbers. Objectives ... the promotional period, BT's share of the UK directories market rose from six per cent to ten per cent ...

Ericsson yacht to benefit from Karen Earl help

with SEB. KE also manages the current Norwich Union entry in the BT Global Challenge. ...

LABOUR PARTY CONFERENCE NEWS ROUNDUP

to the regions would mean national media would have to redefine its role. BT prefers a suite to a stand BT shunned a stand at this week s Labour Party conference for the first time in its history, preferring to host a series of events in a hotel suite. BT senior public affairs adviser Chris ...

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