CAMPAIGNS: JUDGE AND JURY; BT’s seafaring challenge must whip up a storm overseas
11 Oct 1996 | by PAUL VAUGHAN
The BT Global Challenge knows how to attract British media coverage but it must do more...The BT Global Challenge knows how to attract British media coverage but it must do more to interest the rest of the world, says Paul Vaughan, a board director of API Consulting The BT ... /94, BT s current status as title sponsor has resulted from a need for higher profile from an event ...



