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BT...BT Uncannily, the BT Customer Care Unit called early in the day to discuss their service. They have been calling quite persistently but I normally avoid them by claiming to be the cleaner. Still ... on the additional BT services available. We then ploughed through several other benefits, most of which sounded ...
BT is testing its first direct mail work through Cramm Francis Woolf, which picked up the pounds 5...BT is testing its first direct mail work through Cramm Francis Woolf, which picked up the pounds 5m customer acquisition account in March this year. The campaign targets those who have left BT to join its competitors and offers reconnection for pounds 9.99. ...
As always, the simple ideas are the best; here, BT has recreated a version of the 'We tried...the theme, BT clearly outlines what has changed in terms of free weekend and evening calls, broadband ... - only after reading the card does it become clear that it is advertising BT. This is misleading ... mailer that comes through my letterbox, and BT's piece shows imagination, using the right channel, format ...
this piece from BT in a more convenient 'pre-crumpled' form.
Digital Network) service, BT has developed a service called Home Highway, aimed at domestic and small ... , using a single four-way adaptor. But BT was nervous about a full launch of the service without ... medium. BT Home Highway worked with Ogilvy One on a web site that avoided business terminology ...
BT's anti-telemarketing Privacy service is proving popular. Will it be enough to fend off its...With its market being gradually eroded by upstart telecom rivals, BT has lost the habit of scoring marketing successes. So the jubilation that has greeted the signing of 1m consumers to its BT Privacy ... ), is understandable. 'The interest has been phenomenal and the huge numbers have taken us by surprise,' says BT ...
LONDON - BT has tied up with the TeamCard loyalty scheme, which is used by football clubs including...TeamCard offers fans the chance to collect points at retail partners -- predominantly local outlets -- which can then be redeemed for exclusive merchandise and offers in their club's shop. BT, which signed a five-year deal with TeamCard, will seek to sign up more clubs to the scheme, which ...
. So I was delighted when my domestic isolation was saved by a mailer from BT about its wireless ... . Surely BT hadn't diversified into the DIY market? My initial confusion had been because there was no BT ... , which shows that integrated communications definitely work. BT's website for the campaign has the end ...
LONDON - BT is cutting its TV adspend as it refocuses on below-the-line media including online...Marshall that will demonstrate how modern families can interact using BT's services. BT group marketing ... , will run for at least two years. Apart from a business campaign by St Luke's, it will be BT's only major TV activity. Evans said the shift away from TV would not reduce BT's annual spend, worth more than £80m ...
BT is launching its first customer magazine in an attempt to avoid restrictions on cross...BT is launching its first customer magazine in an attempt to avoid restrictions on cross ... . It contains editorial features with a lifestyle bias, new-product information and special offers. BT ... of quarterly price deal promotions, the Friends and Family scheme and other discounts. Products such as BT ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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