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BT is gearing up for the next phase of its Olympic sponsorship activity, with two years left until...The company has reappointed sports marketing agency Fast Track to activate its sponsorship, as part of BT s wider investment in British sport. BT recently launched its 2012 Cultural Olympiad ... to 27m households annually. BT will provide telecoms connections at 94 Olympic venues, along with 16 ...
BT Business has called a review of its ad business....account in August. Abbott Mead Vickers BBDO, which handles BT s consumer advertising business, is unaffected by the BT Business review. The bulk of the advertising activity is likely to focus on the UK, with elements of international work to target BT s overseas business customers. RKCR/Y R has created ...
BT Business has appointed Now to handle its ad business....was overseen by AAR. Now will be responsible for improving BT Business' position in the rapidly growing ... appointed to the 47m Vodafone business in August. Nick Ratcliffe, marketing director at BT Business, said: "We're excited to be working with Now to make it clear to UK businesses how BT's unrivalled range ...
Vizeum has won the strategic media planning account for BT's sponsorship of the London 2012...will create sponsorship activation on the account. It is Vizeum's first appointment to the BT roster. BT is a ... their connection with the Games and the use of the 2012 logo on ads with the Olympic rings. BT's 75 million ...
Location-based US media company JiWire launches in the UK today having struck deals with BT..., chief executive of BT Openzone, said the company had doubled the number of minutes its users spend ...
Adam and Jane, the stars of BT's long-running ad campaign, are set to have a baby, following...in 2005. BT has now let the country decide on the couple s future by voting online. Fans also had the chance to put forward their ideas on what should happen next, to scriptwriters on BT s online forum ... . David James, the marketing director for BT Retail's consumer division, said: "This was a completely new ...
BT Business, which kicked off a creative review in November last year, has settled on a shortlist
BSkyB is to step-up its competition with BT and is expected to announce a deal to buy WiFi operator...The Cloud operates WiFi hotspots around the UK, Germany and Nordic countries, and a deal could give Sky's 2.8 million broadband customers fast WiFi connections at 22,000 hotspots across Europe. A Cloud spokesman would not confirm the sale, but said, "we will have something this week". BT already ...
Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign...channels, in High Definition." Sky has recently been involved in a price war with BT, as the telecoms company heralds a new era in sports subscription competition. BT is offering Sky Sports One and Sky ... of the BT deal. Breaking today, the campaign will include television, outdoor, print and digital activity ...
for an agency that has grown from 26 employees in 2009 to 125 on the back of new business including BT ... . During his time at MEC, Baughan spent a year seconded to BT. Pattison said: "Nick's appointment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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