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December 2006 : For many years, legislation had prevented BT, the UK's pre-eminent telephony and datacoms supplier, from offering TV services - the notion being that if BT was allowed to marry content ... to be sufficiently well-established), the company is allowed to launch BT Vision. The initial focus is on getting ...
LONDON - BT has moved its £75m media planning and buying business out of Publicis' VivaKi...three-year contract that Publicis signed with BT in 2008. No formal pitch was held but it is understood that BT approached both Group M and Omnicom Media Group last November as part of a benchmarking exercise ... to a close at the end of March. With BT's procurement department in possession of an offer from Group ...
BT can no longer claim it offers "instant" internet access after a number of complaints led to a...The ad promoted BT Infinity, claiming it was the "birth of instant internet". Four people ... internet products, there would still be some delays to the service. BT defended the use of the word ... . The Advertising Standards Authority, however, upheld the complaint against BT and said it must not use the ad ...
Carpenter, who will work primarily on the agency's recently captured 75 million BT business ... the BT business from Publicis' VivaKi in February after a benchmarking exercise involving several media networks. The WPP agency officially takes on the BT business from this Thursday (1 April) just two years ...
BT Business has called a review of its ad business....account in August. Abbott Mead Vickers BBDO, which handles BT s consumer advertising business, is unaffected by the BT Business review. The bulk of the advertising activity is likely to focus on the UK, with elements of international work to target BT s overseas business customers. RKCR/Y R has created ...
BT Business has appointed Now to handle its ad business....was overseen by AAR. Now will be responsible for improving BT Business' position in the rapidly growing ... appointed to the 47m Vodafone business in August. Nick Ratcliffe, marketing director at BT Business, said: "We're excited to be working with Now to make it clear to UK businesses how BT's unrivalled range ...
Vizeum has won the strategic media planning account for BT's sponsorship of the London 2012...will create sponsorship activation on the account. It is Vizeum's first appointment to the BT roster. BT is a ... their connection with the Games and the use of the 2012 logo on ads with the Olympic rings. BT's 75 million ...
BT Vision, the internet television service from the UK's telecom giant, has launched a new TV...with the service. Each ad uses content from blockbuster movies and TV box sets available on BT Vision ... is available on BT Vision'. In addition to the four ads, BT Vision has launched a series of 16 individual ... . BT Vision offers Sky Sports 1 and 2, 10,000 programmes and a library of 600 to 700 films available ...
Telecoms firm BT has succeeded in getting an ad campaign for rival TalkTalk banned for claiming..., "TalkTalk homes have the UK's safest broadband thanks to Homesafe, free for all customers". BT and two ...
BT is set to unveil its new sitcom style ads tomorrow featuring three new student characters, who...and creative directors were Mike Hannett and Dave Buchanan. Maxus has handled the media for the campaign. BT announced in December that its BT family series of ads was to draw to a close after six years. It has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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