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We'll Call You - BT

Mole was intrigued by news of BT's 'porn filter' for broadband customers, because we want...BT: Hello, BT Sales, how can I help? Mktg: Hi, I'm a customer and I read in the news yesterday about this porn filter that BT is doing on broadband and I want to find out how it works. BT: Bear ... children can see depending on their age and maturity. The set-up process is automatic with software on BT ...

BT Vision subscriber push flops

BT's on-demand TV service BT Vision has added just 53,000 subscribers in eight months, despite a...BT admitted the performance, which lifted subscribers from 467,000 in March to 520,000, was "disappointing". A BT spokesperson said: "Customers now stand at 520,000 for BT Vision, and 50,000 have taken the Sky Sports package. We would have liked higher numbers, but we are in it for the long term." BT had ...

Brand Health Check: BT Vision

For BT Vision, the acquisition of rights to show Sky Sports 1 and 2 was meant to herald a new era for its hybrid DTT/IPTV platform. Indeed, so excited about the development was Adam, the BT ads' resident ... of the crowd. Sadly, for some subscribers who chose to take up the BT Vision offer, the reality proved ...

BT broadcasts Valentine's messages to the nation

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones...The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag ... to BT. Messages will be screened to ensure no inappropriate messages are shown and people will be notified if their message is due to appear on the BT Tower. Suzi Williams, group marketing and brand ...

BT seeks super-fast broadband sign-ups

BT has launched a three month campaign that encourages the nation to play a part in choosing where...they will be able to register their interest in fibre broadband. BT will then contact those who have registered ... to amass 1,000 "votes" will be added to BT's deployment list for late 2011 and early 2012. The campaign ... and advertorials, online ads and PR, supported by a message added to BT's current nationwide Infinity TV campaign ...

BT to step up 2012 activity

BT is gearing up for the next phase of its Olympic sponsorship activity, with two years left until...The company has reappointed sports marketing agency Fast Track to activate its sponsorship, as part of BT s wider investment in British sport. BT recently launched its 2012 Cultural Olympiad ... to 27m households annually. BT will provide telecoms connections at 94 Olympic venues, along with 16 ...

BT Consumer shifts digital task to AMV

LONDON - BT Consumer has consolidated its online advertising account into its offline agency Abbott...It is the first time BT has merged its online and offline advertising into a single agency. The agency won the busi-ness following a pitch, handled by BT consumer marketing director Matthew Dearden, against OgilvyOne and incumbent agency Agency.com. AMV will be responsible for integrating BT Consumer ...

BT microsite to support Comic Relief fundraising

LONDON - BT has created a microsite through Crayon to support its Comic Relief fundraising activity....This year BT is supporting Comic Relief by backing a celebrity expedition - The BT Red Nose Climb ... -long expedition will set off in late February. BT is covering the cost of the stars' attempts to tackle the 19 ... tour in Tanzania. Visitors to the site are able to purchase BT Broadband and Vision on a special BT ...

BT sponsors 2018 World Cup hosting bid

, has signed BT as an official sponsor....BT will also provide the bid campaign with financial and marketing support and has marketing ... on the tie-up, Gavin Patterson, chief executive of BT Retail, said: "Access to communications services ... and associated news and events." BT is also official communications services partner for the London 2012 Olympic ...

BT to run activity trumpeting Wi-Fi landmark

LONDON - BT is to launch digital and direct activity promoting the fact it now has one million..., including a Twitter-based treasure hunt giving people clues to identify where its millionth Hotspot is. BT is to make its wireless broadband offering a bigger feature in its marketing campaigns, according to BT ... broadband increasingly significantly as part of BT's overall marketing messages for its core products." BT ...

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