RADIOWATCH: Radio Choice - Pot noodle
23 Jan 2003 | by COLIN WISE, Head of advertising, BT
To ring the changes this week I invited the five BT advertising angels to join in - Dee Livingstone
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BT
27 Mar 1997
BT will feature the real-life Welch family in a soap opera-style series of 20 ads to promote its...BT will feature the real-life Welch family in a soap opera-style series of 20 ads to promote its Friends discount scheme. The campaign, through Abbott Mead Vickers BBDO, will be used to launch BT s biggest prize draw. It gives customers the chance to win a holiday for themselves and 29 friends ...
BT Cellnet
15 Jul 1999 | by CONOR DIGNAM
BT Cellnet is using the theme of teenage dilemmas in a new campaign promoting the on-screen icon...BT Cellnet is using the theme of teenage dilemmas in a new campaign promoting the on-screen icon service on its mobile phone sub-brand U. The ad, created by Abbott Mead Vickers BBDO, breaks at cinemas on Thursday and runs through the UK screening of Phantom Menace. A press campaign will also appear ...
News brief: BT launches BT Entertainment
01 Dec 2004
BT is launching BT Entertainment, a division that will lead its move into broadband entertainment
Stop Press: BT launches BT Rich Media
08 Apr 2004
BT has launched a service enabling broadcasters and other media owners to provide and charge
BT steps up BT Business Plan offering
08 May 2003
BT is stepping up its BT Business Plan offering with a campaign by St Luke's breaking today
MEDIA CHOICE: Hulk
31 Jul 2003 | by Steve Huddleston, Head of media buying, BT marketing services
As a big Hulk fan I was looking forward to the arrival of the movie. With the video game already mastered, and toys and pencil cases selling furiously, the film is billed as the hit of the summer. And the ad campaign is delivering a healthy dose of media firsts.
Opinion: Marketing Society - Learn from others' experience
02 Sep 2004 | by Bill James, BT Retail, eChannels director at BT Retail, chairman of InsightExec and a member of The Marketing Society
As chairman of a website that delivers customer relationship management (CRM) and customer management best practice to SMEs, I have used online access to quality case studies and chat forums to boost my marketing expertise.
People moves: BT Retail
15 Dec 2004
Ian Livingston, BT group's finance director, has been named chief executive of BT's consumer...Livingston, who has been at BT for two years and was heavily involved in the creation of Freeserve ... operating officer of Cap Gemini, and will be responsible for raising BT's broadband revenues following a ... officer of BT Wholesale. ...
BT appoints MD
09 Oct 1997 | by HARRIET MARSH
BT has appointed Rupert Gavin to take on Stafford Taylor s role as managing director of BT...BT has appointed Rupert Gavin to take on Stafford Taylor s role as managing director of BT personal communications. Gavin is currently director of Internet and multimedia services. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
