Movers: Appointment at BT
09 Feb 2007
BT has hired Michael Barry as the director of programming for its new broadband television service
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AMV lands BT unification
29 Jul 2005 | by Noel Bussey
AMV beats St Luke's to win the £40 million brief to create a unified BT campaign....-campaign" for BT across its entire consumer business. AMV and St Luke's, BT's roster agencies, were both involved ... to work on business-to-business, but will lose creative duties on BT's 118 500 service and digital ... ." It has also been rumoured that BT may call a full review of its creative roster. How-ever, the company ...
Superbrands case studies: BT
06 Jun 2008
As well as being one of the best-known companies in Britain, BT is also a brand recognised...BT's vision is to be dedicated to helping customers thrive within a rapidly changing world ... number of powerful brands, including BT, have set their sights on succeeding in this, the quickly developing, increasingly competitive multi-services market. For BT this means that its brand becomes a ...
BT bites back
01 Apr 2004
Is BT doing enough to fend off its rivals? Alastair Ray examines the company's reaffirmed...When BT was privatised in 1984 the telecoms sector was pretty simple. BT was dominant ... in size and successive regulators have moved to create more competition - forcing BT to defend its position. In the past couple of years competition has come at BT from all sides, including directory ...
CAREERS: Company CV - BT
26 Jun 2003
BT is one of the world's leading providers of telecommunications services. Its principal activities...In the UK, BT serves more than 20 million corporate and residential customers with more than 29 million customer lines, as well as providing network services to other licensed operators. BT consists principally of three businesses: BT Retail, serving end-business and residential customers; BT Wholesale ...
BT seeks broadband innovation
08 May 2003 | by Ravi Chandiramani
BT Wholesale aims to increase uptake of broadband by giving its marketing a community feel...projects locally, hold 12 regional finals and a national final on September 12. BT Wholesale will back ... Philippa Winterburn, head of broadband marketing at BT Wholesale, the division of BT that resells telecoms and internet infrastructure to other retail providers, including BT Retail. Although the initiative ...
BT considers cable TV
29 May 2001 | by Louise Banbury
LONDON - BT is considering expanding into the cable television market, which is an "untapped...Until recently, regulations prevented BT from entering the market but the restriction ended in January. If BT goes ahead with the plans, it will compete directly with cable operators NTL and Telewest ... of other options, such as selling gas and electricity to customers. BT has already sold off assets ...
BT gets direct
13 Aug 1998 | by LISA CAMPBELL
BT is testing its first direct mail work through Cramm Francis Woolf, which picked up the pounds 5...BT is testing its first direct mail work through Cramm Francis Woolf, which picked up the pounds 5m customer acquisition account in March this year. The campaign targets those who have left BT to join its competitors and offers reconnection for pounds 9.99. ...
People moves: BT Business
07 Jul 2004
Tim Evans, BT Business' marketing and strategy director, has been confirmed as the replacement...Evans will take on the new title of BT group marketing director, responsible for the company's entire marketing function as well as overseeing an advertising budget of nearly £100m. He will take up the role on 9 August. Mackenzie will join H-P as vice-president of marketing for the EMEA region on 19 ...
BT pays out
16 Jan 1997 | by CLARE MURPHY
BT had to pay the BBC a five-figure sum and make minor changes to its latest Friends and Family...BT had to pay the BBC a five-figure sum and make minor changes to its latest Friends and Family ad, staring some ex-members of the cast of EastEnders, to avoid legal action. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
