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BT launches chain of internet hotels

BT yesterday officially opened its chain of European internet “hotels”, or data centres....LONDON (Brand Republic) - BT yesterday officially opened its chain of European internet “hotels ... -speed communication connections for corporate customers. The network is part of BT’s plan, in partnership with AT 1.25bn on developing 44 centres worldwide. Reports suggest that BT is planning to spin off the business ...

Agency.com launches online campaign for BT Softphone

LONDON - Agency.com has launched an online campaign to promote BT's new VoIP technology, BT...BT Softphone is free to consumers making calls over broadband and, because the software is not restricted just to BT customers, it is positioned as a direct challenger to Skype. For conversations over ... communications at BT, said: "It was to dramatise the benefit to the consumer of hi-definition sound: ultimately ...

BT and AT&T move towards merger

BT has confirmed that the discussions it is holding with US telecoms giant AT&T could result...LONDON (Brand Republic) – BT has confirmed that the discussions it is holding with US telecoms ... business-to-business services in the internet and data services markets. BT has three units in this area -– Ignite, BT Wireless and its internet service BT Openworld. The company said that plans for its businesses ...

MEDIA: IN BRIEF - BT offers Business Radio

BT Global Satellite Services is introducing Business Radio, a digital radio service for retailers...BT Global Satellite Services is introducing Business Radio, a digital radio service for retailers and businesses. The service will deliver tailored messages to customers and employees as part of a company s overall internal and external communications strategy. ...

BT bolsters data quality with Trillium contract

LONDON - BT has extended its contract with Harte-Hanks in a deal that aims to improve data quality...-Hanks, and will enable BT to use TS Quality data software to obtain the user information in a drive for improvement ... platforms, said: "Customer name and address information is an extremely valuable BT asset. "We must ... is now BT's global standard for customer name and address data quality processing, helping us ...

Tri-Direct hires former BT business analyst Ash

LONDON - Tri-Direct has hired former BT business analyst Mark Ash as head of digital, a role...While at BT, he was responsible for web analytics for BT's online activity and his previous roles include a stint as web development manager at Telewest. A priority for Ash in his new role will be to develop digital activity for three of the firm's clients, insurer Hiscox, Vue Cinemas and serviced offices ...

BT cooks up a storm with Gordon Ramsay

LONDON - Celebrity chef Gordon Ramsay is to front a marketing campaign for BT promoting its...because of glitches in the restaurant s computer system. The ad is based on the idea that BT enables ... director at BT Business, said: We all want to do what we do best, but as IT and communications become ...

Times produces second Online special working with BT

LONDON – The Times is building on its partnership with BT and has created a second Online special...on outsourcing written by journalists from The Times and The Sunday Times. Mila Bhatkar of BT said: "A ... and showcase BT's credentials within the market." The Outsourcing Special is supported by a comprehensive co-branded advertising campaign across Times Online, in a deal brokered on behalf of BT by i-level. Charlie Hunter ...

BT adds Fallon and Clemmow Hornby Inge to roster

LONDON - BT has expanded its creative advertising agency roster with the appointment of Fallon...BT made the announcement following a comprehensive audit. Fallon and CHI pitched for the work ... BT has awarded contracts without having done so. Amanda Mackenzie, director of BT Retail ... for BT." CHI is already charged with creating a campaign for BT Broadband-enabled blue internet kiosks ...

BT loses head of media strategy to WWAV Leeds

LONDON - Jon Ghazi, BT's head of media strategy, has left the telecoms company to join direct...Ghazi's departure is a blow to the telecoms giant because it announced this month that it was moving its media planning work in-house and out of its incumbent agency PHD. Steve Huddleston, BT ... at the Leeds agency, returning to the agency side after more than two years with BT. WWAV is unusual ...

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