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BT 'Adam's mum' by AMV BBDO

AMV BBDO has launched its latest TV spot for BT, promoting unlimited calls to UK landlines

THIS WEEK: BRIEFS

BT hangs in the balance...BT hangs in the balance Negotiations have stopped between BT and Oftel over the industry watchdog s proposed changes to telecoms regulations, until the two meet on August 2. BT risks being referred to the Monopolies and Mergers Commission if it cannot find a last-minute solution. A bit ...

BT click&buy to take online bookings for The Salon

LONDON – BT click&buy, BT's online payment system has hooked up with 'The Salon' again...BT click&buy is one of a number of partners that have signed up for the second series ... on the Channel 4 website. Throughout the first series earlier this year, BT click&buy helped Channel 4 create a revenue stream from the online platform, maximising interactivity from the show's viewers. BT click ...

AMV BBDO unveils new TV ad for BT

LONDON - BT's latest ad breaks today, with viewers treated to another installment of the trademark...numbers. However, frustration turns to delight as a letter from BT informs Adam that he can now make ... installment. As a response to customer complaints, BT becomes the first UK telecommunications company ...

BT still tops ad league despite pounds 24m cutback

BT slashed its advertising budget by almost a fifth in 1998 but remained the top-spending UK...BT slashed its advertising budget by almost a fifth in 1998 but remained the top-spending UK advertiser, according to year-on-year figures prepared by Media Monitoring Services for Marketing. But while BT cut its ad budget from pounds 129m to pounds 105m overall, adspend by the top 100 UK ...

BT on the slide in latest ranking of top UK adspend

BT has lost its place as the number one biggest spending advertiser in the UK after a cut...BT has lost its place as the number one biggest spending advertiser in the UK after a cut of almost 20% in its annual budget, according to the ACNielsen MMS top 100 UK advertisers for 1999. The telecoms giant has been overtaken by first-placed Procter s pounds 165m ad budget includes all its ...

And in the real world... Sainsbury's, BT, British Airways and more

: Financial Times BT plans to expand its super-fast broadband network to 90 per cent of homes after ...

NEWS: STOP PRESS

Profile PR is the choice again for BT...Profile PR is the choice again for BT Profile PR has won another contract from BT, worth an estimated pounds 75,000 in fees, for a campaign to promote its data services to a range of businesses. Profile already handles PR for BT s Managed Network Systems. Sainsbury s hires CTN for business ...

STOP PRESS

BT has finalised a short list for its pounds 5m outdoor advertising business....BT has finalised a short list for its pounds 5m outdoor advertising business. Poster Publicity, Meridian and Outdoor Connection have all been asked to pitch formally later this month. Stan Park, the former commercial director of Talk Radio axed when Kelvin MacKenzie took over ...

Media Square completes Banc acquisition

Banc, the agency founded by the former BT marketing chief, Robert Bean, has been bought...directors. Bean, a former WCRS senior executive and one-time head of advertising for BT's consumer arm ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.