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AMV BBDO has launched its latest TV spot for BT, promoting unlimited calls to UK landlines
LONDON - BT has tied up with the TeamCard loyalty scheme, which is used by football clubs including...TeamCard offers fans the chance to collect points at retail partners -- predominantly local outlets -- which can then be redeemed for exclusive merchandise and offers in their club's shop. BT, which signed a five-year deal with TeamCard, will seek to sign up more clubs to the scheme, which ...
LONDON - BT is rolling out a national ad campaign using the strapline 'Passing you the control...The integrated push, through Abbott Mead Vickers BBDO, will form the focal point of BT's marketing ... . The first phase of the campaign, which will run until spring, will target existing BT Broadband customers; the second phase will flag up the benefits of BT Vision, which combines Freeview and video-on-demand content ...
LONDON - BT Vision, BT's soon-to-launch television and online service, has recruited Marc Watson...previously worked on content acquisition for BT and Telewest. He joins on August 7 in the run-up to BT ... Entertainment, Nelvana and Turner Broadcasting. BT Vision has music agreements with Warner Music, i ... . Watson will report to Dan Marks, chief executive of BT Television Services, who said: "Marc's addition ...
LONDON - BT will offer shows including 'SpongeBob Squarepants' and 'Dirty Sanchez' on its BT Vision...companies who will be offering their content on BT Vision including BBC Worldwide, Sony BMG, Turner Broadcasting and Warner Music Group. BT Vision will also show "near-live" FA Premier League matches from ... has built the set-top box. Dan Marks, chief executive of BT Vision, said: "This deal builds on our ...
LONDON - BT has inked a video-on-demand deal with film studio DreamWorks SKG, as part of a new push...BT Vision customers will be able to receive a range of film, music and television programming ... ' and the 'Shrek' franchise starring Mike Myers and Eddie Murphy. Dan Marks, chief executive of BT Vision, said ... and control that they want." BT Vision customers will also be able to request more recent titles as part ...
LONDON - BT today restarted trials of its controversial web-tracking ad technology, following...The Government told the European Commission two weeks ago that it believed the BT Webwise platform ... of analysis and planning, it is currently expected that Phorm's platform will be rolled out across BT's network." A spokesman for BT said: "The trial will work on an 'opt-in' basis only - customers can only ...
LONDON - Subscribers to BT's BT Vision service will be able to watch delayed coverage...The deal with BSkyB will span three years and includes 242 games a season from the Barclays Premiership not shown live, and will allow customers of BT Vision to watch the games from 10pm on the day of the match. Vic Wakeling, managing director of Sky Sports, said: "We can now promise football first until ...
LONDON - BT is trialling a series of stores dedicated to demonstrating its super-fast broadband.... The stores are currently the only outlets in the UK devoted to selling broadband. BT said the stores ... BT's retail marketing director said the aim was to show customers how its broadband product could ... . Dearden said: "The BT Retail Superfast Broadband shop in Whitchurch, Cardiff, is the first showcase ...
LONDON - BT has signed a deal with Future for the Bath-based publisher to create and supply...will provide BT Vision with news, independent reviews, entertainment, TV listings and music services ... editorial team for the venture, which would support the editorial needs for BT Vision's community forums, reader-generated content and user ratings. Dan Marks, CEO of BT Vision, said: "We will benefit from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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