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And in the real world... Sainsbury's, BT, British Airways and more

: Financial Times BT plans to expand its super-fast broadband network to 90 per cent of homes after ...

Helen Edwards joins Marketing

Edwards has an MBA from London Business School and a PhD in Marketing from Bath University. She has spent 16 years working with some of the world's biggest brands including Unilever, Johnson Johnson, BT, Motorola and Renault. As well as lecturing on the MBA elective at London Business School ...

Reality check: August

holiday BBQ Saatchi Saatchi 145 10 BT What Happens Next Abbott Mead Vickers ... Inhouse 186 7 BT What Happens Next Abbott Mead Vickers BBDO 179 8 ...

Brands invited to register for short co.uk domains

. Some brands, including BT, were able to register short domains before Nominet took over the registry ...

Editor's comment: Microsoft's controlling interest

friends. Given that Apple, BT, Google and virtually every other technology company worth its salt ...

Protests to ASA over ads fall by 13 per cent

, Reebok and BT. Paddy Power s TV ad depicting a blind footballer kicking a cat was the most complained ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

worked on the BT account for year and have helped get four or five million homes connected ...

Trading places: this week's people moves

Patterson , the chief executive of BT Retail , as its new president, replacing Penny Hughes , the former ...

Power 100 Marketers of 2009: 1-50

Patterson, BT B H High-flying Patterson was appointed chief executive of BT Retail in June 2008, after ... mobile operators, Sky and Virgin Media, BT has been accused of failing to adapt to its customers' changing requirements. Last month, BT was named the worst telephone provider for the second year running ...

Biggest brands: Top 100 online advertisers 2009

a quarter of O2's entire ad budget, and far outstripped the spend of its nearest top 100 rival, BT ... , while BT significantly increased its online spend as the battle to sign up broadband customers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.