23 Jan 2003
| by COLIN WISE, Head of advertising, BT
To ring the changes this week I invited the five BT advertising angels to join in - Dee Livingstone
09 Nov 2001
| by KATRINA LOWES, head of consumer communications, BT and ANDREW
HARRISON, director of marketing, Nestle UK, Nestle-Rowntree Division
BT: ADVERTISERS SHOULD RESPECT RADIO AS MUCH AS TV
- Katrina Lowes, head of consumer communications, BT
We've heard a lot of evidence lately about the effectiveness of radio ...
:
Daniel Heighes; Sound: Wave.
BT: 'SARAH TO GEOFFREY'
SFX: Signature tune
GEOFFREY ...
14 Dec 1995
| by GAIL KEMP
As any pop star will confirm, although topping the charts all year is
wonderful, that Christmas Number One is the all-important icing on the
cake.
Sadly for Camelot and Saatchi, which have headed Adwatch most of this
year, they spend the seasonal break stuck in number-two slot. It is BT ...
13 Dec 1999
| by LEXIE GODDARD
BT will begin selling the outside of its payphones to advertisers
if a two-month trial conducted...BT will begin selling the outside of its payphones to advertisers
if a two-month trial conducted ...
.
A BT spokesman said that although it would be difficult to gauge the
success of the ads in a two ...
sister company to Taxi Media - which has sold
BT s Phonesites and back-lit Phonelights since ...
01 Aug 1996
BT hangs in the balance...BT hangs in the balance
Negotiations have stopped between BT and Oftel over the industry
watchdog s proposed changes to telecoms regulations, until the two meet
on August 2. BT risks being referred to the Monopolies and Mergers
Commission if it cannot find a last-minute solution.
A bit ...
23 Sep 1999
| by HARRIET MARSH
-Packard have all signed up to advertise on the
trial of BT s telephone advertising service, BT Freetime....-Packard have all signed up to advertise on the
trial of BT s telephone advertising service, BT Freetime ...
to promote their
brands on the service.
BT is targeting the service at younger people, students ...
or
professional groups.
BT Freetime includes a built-in response mechanism which can be accessed ...
18 Jul 1996
| by JANE BAINBRIDGE
in BT s new interactive kiosks,
Touchpoint....as advertisers in BT s new interactive kiosks,
Touchpoint.
The telecoms giant actively recruited ...
-out
in 1997.
Touchpoint will provide BT with a medium to extend beyond its
traditional expertise in telephone networks and enter the world of media
ownership.
BT is building credit as a media owner ...
06 Apr 2000
| by PAUL WHITFIELD
on the outside of BT payphones....Nestle Rowntree has begun a pounds 500,000 outdoor push for its Kit
Kat brand, with ads on the outside of BT payphones.
The new ad format, called StreetSites, is the idea of specialist media ...
the country on
April 10.
Phonesites has run interior ads in BT payphones for the past 18 months ...
20 Apr 2009
| by Jacquie Bowser
LONDON - BT is to provide WiFi across more than 650 Starbucks coffee shops in the UK and Ireland...-fareast-language:#0400;
mso-bidi-language:#0400;}
The move will allow BT's broadband customers and BT Openzone ...
users will have access included within their contract, and customers from iPass, Boingo and other BT ...
executive of BT Openzone, said: "Starbucks is the perfect place to work or catch up over email. "Use of our ...
18 Apr 1996
| by SHOLTO DOUGLAS-HOME
Sholto Douglas-Home Advertising manager, BT...Sholto Douglas-Home Advertising manager, BT
This column is usually about the advertising campaign of the week -
Pepsi falls into the category of publicity stunt of the decade.
The column inches that have been devoted to Pepsi s dollars 500m
worldwide launch will have had PR agencies ...
to remove filters
