BT 'welcome to flat 6' by AMV BBDO
16 Jan 2012
BT has launched sitcom-style ads featuring three students, in a move away from the long
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BT 'meet the flatmates' by AMV BBDO
08 Feb 2012
Abbott Mead Vickers BBDO has created another spot in BT's new campaign following the lives of three...The students are Joe, played by Tommy Bastow; Simon, played by Daniel Rigby; and Anna, played by Rebecca Night. To help the public get to know the characters and their histories, three online videos were released on bt.com/flat6 . These include Jane, the star of the previous campaign, and her son Joe ...
Michael Prescott, BT: Smart ways to save energy
17 Jan 2012 | by Michael Prescott, BT
growing population. Michael Prescott is group director of corporate affairs at BT. Thought Leadership credentials BT is the world's oldest telecoms company. Its origins date back ... was established in 1846. BT is running field trials to test the UK's first next generation 4G technology, which ...
BT broadcasts Valentine's messages to the nation
09 Feb 2012 | by Matthew Chapman
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones...The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag ... to BT. Messages will be screened to ensure no inappropriate messages are shown and people will be notified if their message is due to appear on the BT Tower. Suzi Williams, group marketing and brand ...
BT Business appoints Now to ad account
03 Apr 2012 | by Sara Kimberley
BT Business has appointed Now to handle its ad business....was overseen by AAR. Now will be responsible for improving BT Business' position in the rapidly growing ... appointed to the 47m Vodafone business in August. Nick Ratcliffe, marketing director at BT Business, said: "We're excited to be working with Now to make it clear to UK businesses how BT's unrivalled range ...
TalkTalk broadband ad banned after BT complaint
04 Jan 2012 | by Matthew Chapman
Telecoms firm BT has succeeded in getting an ad campaign for rival TalkTalk banned for claiming..., "TalkTalk homes have the UK's safest broadband thanks to Homesafe, free for all customers". BT and two ...
BT's student ads replace Adam and Jane
13 Jan 2012 | by Sarah Shearman
BT is set to unveil its new sitcom style ads tomorrow featuring three new student characters, who...and creative directors were Mike Hannett and Dave Buchanan. Maxus has handled the media for the campaign. BT announced in December that its BT family series of ads was to draw to a close after six years. It has ...
Top 10 Valentine's ads: BT, created in-house
14 Feb 2012 | by Sara Kimberley
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones...5. BT, created in-house The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag #loveisallaround or text the word love and a 120-character message to a designated number. The full list: Dove Heinenken Skyn Condoms Gu BT M ...
BT broadband customer base reaches 6.1 million
03 Feb 2012 | by John Reynolds
BT has reported a pre-tax profit lift of 18% to £628m in the third quarter of 2011 and said it had..., Virgin Media and BT running big advertising campaigns to lure in customers. BT today (3 February) said ... BT reported revenues of 4.774bn in the third quarter to 31 December 2011, down 5% on the period. Pre-tax profits on an adjusted basis were up 18% to 628m. Chief executive Ian Livingstone said BT ...
BT drafts in students to replace Adam and Jane
10 Jan 2012 | by Sarah Shearman
BT is to unveil an umbrella campaign to replace its long-running activity featuring characters Adam...The telecoms company announced in December that its BT family series of ads was to draw to a close after six years. David James, marketing director of BT consumer, said the new campaign, created by Abbott Mead Vickers BBDO, is "an evolution" of the BT family, which came to a "natural end ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
