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Soft Bowl 2012

09 Feb 2012

that promoted rules and safety equipment, and a healthy chunk of the ads flaunting a baby or a dog, this Super ... took few risks and kept to formulaic chuckle-generators, such as pets, cute babies and cheap, de ...

BETC London aids child protection collaboration

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

of occasions, such as the tragic deaths of Victoria Climbie and baby Peter Connelly, the absolute need ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

formula scandal: It is almost 40 years since NGO War on Want published a report entitled 'The Baby Killer ...

Simon Calver quits LoveFilm for Mothercare

08 Feb 2012 | by Sarah Shearman

the struggling mother and baby retailer Mothercare, as its chief executive.

Are marketers too fickle when it comes agency relationships?

03 Feb 2012 | by David Benady

a century. P G and Leo Burnett have worked together in the UK since 1970, and Volkswagen has been ... listening to consumers'. Rotating assignments in the agency and within the P G team is another way ...

Mobile app next step in We R Interactive expansion plan

03 Feb 2012 | by Daniel Farey-Jones

of virtual Nike football boots within the game, for anything from 10p to 2. Whitehead joked: "We've sold ...

The Office: Google UK - Google plays at higher level

02 Feb 2012

A new floor, called Level 4, has recently opened in the London offices where the PR team is based. It was designed and project managed by Google's engineers. Nelson Mattos, V-P, EMEA product engineering, says it was designed to promote 'collaborative innovation' with surfaces 'to scribble ideas ...

Silversea cruise operator appoints Perowne Charles Communications

31 Jan 2012 | by Elizabeth Pears

option for baby-boomers and a younger generation that has a deep sense of adventure. Silversea ...

Building a bridge between brands and consumers

31 Jan 2012 | by Louise Pearce, Forward

The Forward Group, visit www.theforwardgroup.com Tesco Baby Toddler Club Tesco Baby Toddler Club is a full relationship programme. Over the past five years, the club has evolved ...

Brands and content: what's the story?

31 Jan 2012 | by Mark Lonergan, August Media

, Ocado, Warner Leisure Hotels, City Guilds, Whole Foods Market and P O Cruises. In January ... , Ocado, P O Cruises and Renault UK. To find out more about August Media, visit www ...

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