Research leads to evaluation guide
05 Aug 2005
and the efficiency of a campaign's budget use,' he said. Amec Awards, p5. ...
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- PR Week UK (5)
Report demands more transparency in lobbying
22 Jul 2005 | by Tom Williams
and far between'. Leader, p17. ...
Market Research: Pick of the polls
03 Dec 2004 | by Mary Cowlett
, this September, to coincide with National Pregnancy Week, baby charity Tommy's picked up coverage ranging from ...
Evaluation: Top of client agenda
01 Oct 2004
devoted to evaluation to PRWeek - see p27 - and spend less than ten per cent on evaluation). Boardroom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
