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King of Shaves takes on Gillette with online subscription offer

referenced a Daily Mail report that claimed P G-owned Gillette had increased the prices of its cartridges ...

Unilever tops 2012 Marketing Society Awards nominations

Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... .com Android and IOS App Fetch Media Johnlewis.com Rain Communications Sainsbury s Little Ones Baby ...

Sainsbury's targets mothers with Little Ones revamp

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby

Tesco must find a new role for Clubcard

of purchase. - As the most-generous scheme, it offers 4 points (4p) in the pound, but does not allow points ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

mother and baby fashion show that "nearly killed us", according to the agency's creative director....The Work It Baby campaign picked up three awards on the night, leaving Vanessa Preece, head of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words. Preece paid tribute ... for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ...

Indicia lands DMA Grand Prix

retailer Very.co.uk break into the mother and baby market....The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...

CREATIVE STRATEGY: BA = bad advertising?

His judgement came to mind when I saw the current campaign for British Airways. For an airline with multiple troubles, they haven't stinted on original photography or media space. On a typical commute, I'll see at least one 48-sheet and a full-page press ad. Among other items, the ads feature a heart, a baby ...

CREATIVE STRATEGY: Sponsors' double fault at Wimbledon

in the "Roller Babies" ad. It s hard to resist the cuteness factor of tiny tots roller-skating their wee socks ... shirt that features the image of a baby s body, cropped so that its head is in fact Sharapova s. There ...

CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

as a result of this promotion (which will be at least 10p per pack sold) shall be donated by JLS ...

Vouchers and gift cards: Corporate incentives

. The schemes are varied. P G awards shares as part of its incentives package, while retailers tend to use ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.