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Why twenty-somethings are no longer the darlings of PR campaigns

of the silver surfers - the baby boomer generation who are enjoying a relatively luxurious retirement. Lexis ... retirement, earning money well into their sixties. It is increasingly these Baby Boomers who have the money ...

Healthcare: The Week in Healthcare

F-H in senior V-P hire

Global: Focus on ... Egypt

brands FMCG brands have a strong editorial presence in Egypt, with Nestle, P&G and Coca-Cola leading ...

Hope&Glory called in to promote ERGObaby

Hope&Glory has been handed a half-year brief to help spread the word about a baby carrier company...The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand awareness for ERGObaby among UK parents through a mix of media and blogger outreach, alongside consumer ...

Richard Reeves loss will hit Lib Dem personal liberty messaging, say comms heads

to return from maternity leave for some time, having just had her baby. Elsewhere, MoD speechwriter Greg ...

BaseKit calls in Hope&Glory for start-up account

countries. The Hope Glory team will be reporting to Nichola Sharpe, V-P of brand and comms, at BaseKit ...

Opinion: Letters of the Week - Osborne's Budget leaks were cynical and disrespectful

Of course they were! They were also deeply cynical - to test the market about the 50p rate and minimise the impact of the 'granny tax'. PR should be about raising awareness, creating understanding and persuading, not obfuscation. Above all, it should be honest. Osborne comes out slightly soiled, as do his PR ...

Healthcare: The Week in Healthcare

: 'This merger increases the expertise offered by the group.' Organix, the baby food brand, has ...

City & Corporate: Citigate wins data brief

and specialist investment media. S&P Capital IQ goes head to head with Thomson Reuters and Bloomberg to provide ...

Flack special: PRWeek's Power Book launch party

next year, I m going to turn up in a limo and make a P Diddy style entrance. I ll have my own stylist ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.