24 May 2012
| by Sara Kimberley
as an integrated agency with a single P L and be part-located at News International's offices in Wapping.
Before ...
24 May 2012
| by Stuart Derrick
old airliners - as they are in London. P G activity for the US is produced mainly in London ...
. P G wanted to trial the product to create "consumer Trojans" who would seek out and demand it from their salons. Consumers were recruited to receive samples by telling P G which salons they frequented ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child.
On arrival, his wife declares that she wants to call the baby "Fanny". The father is shocked and keeps drinking his Irn-Bru to keep ...
17 May 2012
| by John Owens
bodge of it.
He did, however, pledge that the Government would p ublish a draft bill during ...
17 May 2012
| by Sara Luker
P G is set to hand the UK work held by Fleishman-Hillard to Hill+Knowlton Strategies. It already ...
's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only European activities.
Last month, P G cut its profit forecast for the year, against a backdrop ...
17 May 2012
the executive vice-president, group operations
2007: Joins the Publicis P12 management board
2010 ...
15 May 2012
| by John Owens
The maker of organic baby and toddler foods has called in Bottle PR to handle the brand's UK PR....Vann when she saw a gap in the baby food market for food that used only organic, natural ingredients. Organix pledges to make nutritious food for babies and young children, with a no junk promise for its ...
10 May 2012
| by Rachel Barnes
, and the quick-fix cuts to marketing budgets.
When it increased its ad and promotions (A P) spend last year ...
total advertising and promotional (A P) spend by almost EUR1bn ( 800m). Again, this doesn't have to fall ...
that declines? How much can you earn on a brand that cuts A P because it doesn't make the profit forecast ...
09 May 2012
extensive local market engagement and implementation.
An expert-led educational programme for baby ...
08 May 2012
| by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
; Santander; Unilever; P G; GlaxoSmithKline; and Virgin Media to name just a few.
The project and its think ...