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Think BR: Taking advantage of digital switchover

,000 people (April 2012 Freeview H P consumer research) suggests that what consumers want most ...

Think BR: Looking at shopper marketing through a new lens

. A few years back P G s research found that the willingness to pay a premium for its brands ... that resonated for a number of P G brands. These brands were brought together to create a collection of Extra ... on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...

Think BR: Failing better

and trial results? Clearly this is what Marc Pritchard, P G s global marketing and brand building ...

New communities and the value of conversations

":"//docs.google.com/spreadsheet/pub?hl=en_US s so great to get away from chatting about babies " when talking to people we know through our ...

Planning for synergy: Harnessing the power of multi-platform media

.google.com/a/benontheweb.co.uk/spreadsheet/tq?key=0Aoq-fbohKJtSdDUwSGQzczdyc0o1c1p0UnVFUm5lRWc s importance for advertisers (Rubinson, 2009; Sharp ...

Think BR: Wired for sound

narrative. We tested one of the most famous viral ads of recent times in the US, Evian Babies. The trace demonstrates the perfect storm of human physiological response to a smiling baby s face, a ...

An absence of leadership

fielded among 763 Millennials and Baby Boomers in the UK and US over the Christmas and New Year period ... .6% Baby Boomers 15.0% 22.0% 63.0% 43.7% 26.8% 29.5% Source: Onesixtyfourth ... surrogates for influence and vision. Many of the brands named as leaders by Millennials and Baby Boomers ...

Think BR: Brands that grow businesses

in the so-called Stengel 50 would, over the past 10 years, have outperformed an investment in the S P 500 ... Mo t Chandon, champagne Natura, personal care Pampers, baby care Petrobras, energy ...

Trading Places: this week's people moves

of LoveFilm , is taking on the task of turning around the struggling mother and baby retailer Mothercare ...

Trading places: this week's people moves

P G account. David Brown joins from Royal Mail as data planning director and Anthony Abdool has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.