24 Apr 2012
| by Guy North
,000 people (April 2012 Freeview H P consumer research) suggests that what consumers want most ...
18 Apr 2012
| by Kerry Bateman
.
A few years back P G s research found that the willingness to pay a premium for its brands ...
that resonated for a number of P G brands.
These brands were brought together to create a collection of Extra ...
on national TV.
P G took back ownership of what shopper value meant for its brands and enjoyed significant ...
10 Apr 2012
| by Freddie Baveystock
and trial results?
Clearly this is what Marc Pritchard, P G s global marketing and brand building ...
28 Mar 2012
| by Paul Selby
":"//docs.google.com/spreadsheet/pub?hl=en_US s so great to get away from chatting about babies " when talking to people we know through our ...
28 Feb 2012
| by Mike Jeanes and Virginia Beal
.google.com/a/benontheweb.co.uk/spreadsheet/tq?key=0Aoq-fbohKJtSdDUwSGQzczdyc0o1c1p0UnVFUm5lRWc s importance for advertisers (Rubinson, 2009; Sharp ...
24 Feb 2012
| by Louise Brice
narrative.
We tested one of the most famous viral ads of recent times in the US, Evian Babies.
The trace demonstrates the perfect storm of human physiological response to a smiling baby s face, a ...
14 Feb 2012
| by Onesixtyfourth
fielded among 763 Millennials and Baby Boomers in the UK and US over the Christmas and New Year period ...
.6%
Baby Boomers
15.0%
22.0%
63.0%
43.7%
26.8%
29.5%
Source: Onesixtyfourth ...
surrogates for influence and vision.
Many of the brands named as leaders by Millennials and Baby Boomers ...
13 Feb 2012
| by Anastasia Kourovskaia
in the so-called Stengel 50 would, over the past 10 years, have outperformed an investment in the S P 500 ...
Mo t Chandon, champagne
Natura, personal care
Pampers, baby care
Petrobras, energy ...
10 Feb 2012
| by Daniel Farey-Jones
of LoveFilm , is taking on the task of turning around the struggling mother and baby retailer Mothercare ...
20 Jan 2012
| by Daniel Farey-Jones
P G account. David Brown joins from Royal Mail as data planning director and Anthony Abdool has ...