Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
purchase the full version for an in-app spend of 69p, which unlocks the full range of dives ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ... Roisin Donnelly, UK head of marketing for P G. 'We test-marketed Head Shoulders for months in Scotland ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
-Chinese iconic brands and it isn't just the P and Gs who are tailoring their brand strategies in order to get ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
at P G. Olly Raeburn, retail marketing director, Coral Raeburn has been in this role ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ... total advertising and promotional (A P) spend by almost EUR1bn ( 800m). Again, this doesn't have to fall ... that declines? How much can you earn on a brand that cuts A P because it doesn't make the profit forecast ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Slater, managing partner of innovations agency Bow Arrow. He highlights the 'baby-boomer' market ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
; Santander; Unilever; P G; GlaxoSmithKline; and Virgin Media to name just a few. The project and its think ...
Revolution: Social Media - ROI: Like it or lump it
04 May 2012 | by Kim Benjamin
price reductions to TV ads, digital work and social media. P G is then able to assess sales and spending ...
Revolution: Social Media - Meet the new social networks
04 May 2012 | by Trevor Clawson
Durrani, group news editor of Brand Republic, talked to Carolyn Everson, V-P of global sales, Facebook ...
Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
for 1m in October. Tracks will be available from 89p, chart albums from 6.99 and "Deal of the week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
