Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
how Unilever's P G-trained chief executive, Paul Polman, will encourage a more metric-driven marketing ...
Search results for Baby P
Search filters:
By Publication
- Marketing
Click 
to remove filters
Add Search Filters:
By Date
By Channel
- Ad campaign (4)
- Agency (14)
- Digital marketing (307)
- Direct Marketing (259)
- Marketing (2883)
- More...
- Media (233)
- Public Relations (52)
- Research & Data (11)
- Less...
By Industry Sector
- Agencies (6)
- Autos (21)
- B2B (1)
- Consumer Goods (81)
- Fashion / Clothing (102)
- More...
- Fast Food (3)
- Financial Services (160)
- FMCG (495)
- Food & Drink (644)
- Government / Non-Profit (268)
- Media / Entertainment (640)
- Retail (384)
- Technology (250)
- Telecoms / Utilities (73)
- Travel / Leisure (212)
- Less...
Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving....2009 to 67.5m, according to Nielsen, while market-leader and fellow P G brand Daz grew its sales ... media spend of 6.5m, but this trails both P G's Ariel and Unilever-owned Persil, at 8m and 13.5m ... at FutureBrand, who has worked on the launch of P G brands in Asia, and Mhairi McEwan, co-founder of Brand ...
Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
this formula. Mums up all night with a crying baby don't want to be messing around with these pouches. Putting ... like P G with Baur's design. ...
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
, babies from the womb. However, beyond those individuals, the question on marketers' lips is, has business ...
Jeremy Lee on Media: It's a start, not an end
20 Apr 2010 | by Jeremy Lee
Media owners should avoid getting too excited at P&G's plan to increase its adspend this year....of the power of advertising that he promised that P G's UK ad budget would rise by more than its sales ... , they need to look at what P G did last year. In 2009, during what the media consultancy Enders Analysis ... War', P G actually reduced its spend by 13%. This was a more swingeing cut than that made ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
include: Royal Mail, Volkswagen, P G Watson Phillips Norman Founded 2003. Chairman/managing partner ...
Opinion: The Marketing Society Forum - Are supermarkets duping consumers with nominal price cuts?
17 Mar 2010 | by Staff
that most price cuts are just 1p? In my book, that is still a price cut. Where would he like us to draw the line - 5p, 10p? But, says the cynic, the overall basket price might go up. Maybe, but the consumer ...
Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information
10 Mar 2010 | by Alan Mitchell
parenting and all the decisions, dilemmas and doubts parents face as they try to nurture their baby ... owned by the brand, not some expensive third-party media intermediary. P G is now extending ... of expertise (P G's scienceinthebox.com for example). They can inspire customers with fresh ideas connected ...
Swatch
10 Mar 2010 | by Jeremy Lee
- they just want to be a bit more discreet about it (even P Diddy has cut back on his bling in a bid ...
BBC rivals start to circle
09 Mar 2010 | by John Reynolds
. - Capping TV sports-right spending at 9p in every licence fee 1. - Investing 50m a year from this total ...
Additional Information
Campaign Jobs
- Wanted . . . Media Director for very successful full service Digital agency in East London . . . c£60k. Firehorse up to £60k + Great Benefits package, East London
- Account manager - drinks, retail, promotional, shopper, channel, POS - thriving agency - fantastic culture Firehorse c£30k + Great Benefits package!, Central London
- Account Managers - Branding Royds Raphael £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist Royds Raphael Salary/package is negotiable and generous, London
- Promotions Executive Xchangeteam £26000 - £28000 per annum, City of London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
