ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
30 Apr 2012 | by Arif Durrani
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA Council, responsible for adjudicating on complaints about ads.
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Ex-Shine director Natalie Luke launches consumer start-up
30 Apr 2012 | by Hannah Crown
director level before leaving in 2011 to have a baby. Shine founder Rachel Bell has lent her support ...
Hope&Glory called in to promote ERGObaby
30 Apr 2012 | by John Owens
Hope&Glory has been handed a half-year brief to help spread the word about a baby carrier company...The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand awareness for ERGObaby among UK parents through a mix of media and blogger outreach, alongside consumer ...
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
were not included in the count. 1. P G 'best job' by Wieden ...
Hotline: Cow & Gate appoints BETC London
27 Apr 2012
Cow & Gate, the baby-food and milk brand, has appointed BETC London as the lead agency for the UK
Agencies face Olympics hurdle as transport chaos looms
26 Apr 2012 | by Matt Cartmell
Agencies have told PRWeek that they expect employee attendance to be down by 20 to 40 per cent, while at the same time they will need to put even more resources into the singular media focus on the Games. Covent Garden-based Waggener Edstrom's V-P of human resources Paula Green believed the agency ...
Pick of the Week - Wieden & Kennedy Portland/Procter & Gamble
26 Apr 2012
"The ad manages to be sentimental without being cheesy, and cleverly gives P G a human side. I nearly shed a tear until the word 'mom' popped up, and then I was reminded I was watching an ad." It was created by Danielle Flagg and Karl Lieberman, and directed by Alejandro Gonzalez Inarritu through ...
Ex-FHM editor Needham leads football betting mag launch
25 Apr 2012 | by Staff
Charlesworth, who also owns and breeds racehorses including Crack Away Jack and Baby Mix. ...
Cow & Gate picks BETC London to develop UK ads
25 Apr 2012 | by Daniel Farey-Jones
Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK...a television ad featuring happy, laughing babies. The award of the account comes after BETC ... Gate has been at the forefront of baby nutrition in the UK for over 100 years, and, more recently as a champion of better toddler nutrition." Work for Danone's Aptamil baby milk brand is unaffected ...
Nestlé revamps PR support as protest looms
25 Apr 2012 | by Sara Luker
than volume growth. Earlier this month, Nestl agreed to buy Pfizer s baby food division for $11 ... by campaign group Baby Milk Action. The group is asking Nestl to bring its baby food marketing practices ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
