Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
is really the case." In response to the criticism, a spokesman for P G said: "It's a shame that efforts ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ... total advertising and promotional (A P) spend by almost EUR1bn ( 800m). Again, this doesn't have to fall ... that declines? How much can you earn on a brand that cuts A P because it doesn't make the profit forecast ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
referenced a Daily Mail report that claimed P G-owned Gillette had increased the prices of its cartridges ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... .com Android and IOS App Fetch Media Johnlewis.com Rain Communications Sainsbury s Little Ones Baby ...
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
30 Apr 2012 | by Arif Durrani
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA Council, responsible for adjudicating on complaints about ads.
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
is the best job", and forms part of P G's 'Proud Sponsor of Mums' campaign. The TV ad features mums from ... and vice-president of P G UK and Ireland, said: "Launching our first global P G campaign allows us to shine a light on the amazing work mums do every single day in raising their children. "At P G, our ...
Procter & Gamble 'best job' by Wieden & Kennedy Portland
18 Apr 2012
will launch exclusively online to P G Facebook fans on 17 April. Shorter, localised versions of the spot air ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
. A few years back P G s research found that the willingness to pay a premium for its brands ... that resonated for a number of P G brands. These brands were brought together to create a collection of Extra ... on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...
Editor's Comment: Face it - size still matters on Facebook
29 Mar 2012 | by Noelle McElhatton
last week that if a P G brand video on YouTube only 'gets 7000 hits in three days, it's a pig. Take ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...Speed to market and new world marketing P G s ecological record Creativity and changing P G's culture Advertising's public image An alternative marketing career ... brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
