Burke advises
09 Sep 2005
TECH: Duncan Burke, who left his role as V-P of corporate image and reputation at GlaxoSmithKline
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Vodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year-olds - to feel they have 'discovered' a number of 'spontaneous' gigs. Cleverly, it taps into this demographic ...
Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
direction is led by brand marketing director Pippa Dunn, and Paris and London-based V-P of external comms ...
Ex-Ketchum SV-P joins Orange
12 Aug 2005 | by Tom Williams
Orange, the UK's largest mobile phone operator, has hired former Ketchum senior V-P Scott Jacobson...and V-P of external comms Marie-Christine Rouland. Jacobson, a US national, left Ketchum in 2003 ... 'Kelly as head of corporate comms, it has emerged. O'Kelly joined in June to replace UK PR director and V-P ...
Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR
25 Feb 2005 | by Gareth Gore
with moving house, getting married and having babies. The team, therefore, located the roadshow ...
Youth Marketing: Mobile mania
16 Jul 2004
on lack of contracts and price - its 3p text service is one of the cheapest in the UK - Vodafone chooses ...
PROFILE: Glenn Manoff, O2 - Manoff ready to pen a new chapter for O2
02 May 2003 | by Ian Hall
1999: V-P corp and marcoms, Global TeleSystems 2001: V-P corporate and public affairs, Ebone, London ...
INTERNATIONAL: WS wins Siemens brief following a 12-month hiatus
11 Apr 2003 | by Sangeeta Mulchand
Weber Shandwick SV-P Peter Emblin said the agency had worked on the account in 2000 and 2001, after which the 12-month retainer moved to Hill Knowlton. Senior adviser Peter McIntosh said work on the returned account will mainly involve PR for new mobile phone models. 'They have a strong product roll ...
STOP PRESS: Orange promotes Niamh Byrne
21 Feb 2003
is leaving to have a baby and will not be replaced (PRWeek, 14 February).
Telecoms expert Dickie to take top PA role at the BBC
31 Jan 2003
October 2002). Leader, p8. WWW.PRWEEK.COM See online poll, p2. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
