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DDB takes emotional approach for new VW Polo campaign

The spot opens with a couple bringing a newborn baby home and follows the development of the father's relationship with his growing daughter, from putting armbands on her at the swimming pool to meeting her first boyfriend. It ends with him giving her a Volkswagen Polo when she leaves home ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while...in the count. 1. P G 'best job' by Wieden+Kennedy Portland 99,189 shares ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ... in the count. 1. P G 'best job' by Wieden+Kennedy Portland 299,153 shares ...

Unilever tops 2012 Marketing Society Awards nominations

Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... .com Android and IOS App Fetch Media Johnlewis.com Rain Communications Sainsbury s Little Ones Baby ...

Campaign Viral Chart: P&G Olympics ad takes gold medal

were not included in the count. 1. P G 'best job' by Wieden ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

The P G global ad, created by Wieden Kennedy Portland, was launched this week and straight away became one of the most shared ads from an official Olympic sponsor. It features mums from all over ... 2. P G 'best job' by Wieden+Kennedy Portland 303,128 shares this week All time: 334 ...

Which Olympic sponsor ads are most shared?

between them, the most shared accounting for more than 18,500 of their all-time total. Two ads from P G ... -house All time: 18,578 shares 3. P G 'to their moms, they ... 4. P G 'best job' by Wieden Kennedy All time: 8,786 shares ...

Campaign Viral Chart: Sex, sex and sex in top three positions

. Heartland Department of Education 'is the truth really for sale?' by Bogusky and M ss ng p eces 899 ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

of the first issue is set to be less than 50p. Although many brands have already committed media spend ...

Is there a silver lining for brands in the fallout from the euro crisis?

in the 30s, FedEx in the 70s and the iPod in 2001. For just as wars beget war babies, recessions give rise ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.