Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
annoyance that it has a 25p charge on card transactions.
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... .com Android and IOS App Fetch Media Johnlewis.com Rain Communications Sainsbury s Little Ones Baby ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
they will plough the money saved into brand building, while P G chief executive Robert McDonald argues that a ... cuts will hit its marketing department, but P G admits that marketing will be affected when it sheds ... ', it used P G's Secret deodorant brand as a case study, claiming that its sales rose 9% in the US after a ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
in the 30s, FedEx in the 70s and the iPod in 2001. For just as wars beget war babies, recessions give rise ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
of Tyrrells has an RRP of 69p, making it significantly more expensive than Walkers. 'We operate right ...
PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes
27 Jun 2011 | by Noelle McElhatton
, which featured clients including Mathilde Delhoume-Debreu, a director at P G Asia and EMEA, and LG ...
Trading places: this week's people moves
10 Jun 2011 | by Ben Bold
executive and global CMO Tim Mason . ( Campaign ) P G , the global FMCG giant, has promoted Patrice ...
Marketing Society Awards for Excellence 2011: Cause-related marketing
07 Jun 2011
and develop brand ambassadors for the whisky. For every bottle sold, 50p went to fund habitat restoration ...
Helen Edwards on Branding: First-mover disadvantage
16 Mar 2011 | by Helen Edwards
technology, P G could have responded with its own R D muscle and nullified the advantage fast. Openness is harder to copy; in a big, siloed, legally cautious organisation, it can run against the cultural grain. P ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
,' says Roisin Donnelly, head of marketing P G UK and Ireland. 'We live in a multi-sensorial, multimedia ... elsewhere, but the trend tends to be the opposite. CASE STUDY: P G P G'S KEY LAUNCHES 2010 ... the Ariel range; Ariel Stain Remover, a new category for P G. - AirCare Odour elimination technology ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
