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Irn Bru says hello to 'Fanny' in latest ad

The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child. On arrival, his wife declares that she wants to call the baby "Fanny". The father is shocked and keeps drinking his Irn-Bru to keep ...

Organix brings in Bottle PR for campaign work

The maker of organic baby and toddler foods has called in Bottle PR to handle the brand's UK PR....Vann when she saw a gap in the baby food market for food that used only organic, natural ingredients. Organix pledges to make nutritious food for babies and young children, with a no junk promise for its ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ... total advertising and promotional (A P) spend by almost EUR1bn ( 800m). Again, this doesn't have to fall ... that declines? How much can you earn on a brand that cuts A P because it doesn't make the profit forecast ...

High times for booming energy-drinks sector

Slater, managing partner of innovations agency Bow Arrow. He highlights the 'baby-boomer' market ...

Mars named Cannes Advertiser of the Year

2008 P G 2007 Honda 2006 Adidas 2005 Sony PlayStation 2004 BMW 2003 Nike 2002 Swatch 2001 ...

Unilever tops 2012 Marketing Society Awards nominations

Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... .com Android and IOS App Fetch Media Johnlewis.com Rain Communications Sainsbury s Little Ones Baby ...

Ex-Shine director Natalie Luke launches consumer start-up

director level before leaving in 2011 to have a baby. Shine founder Rachel Bell has lent her support ...

Cow & Gate picks BETC London to develop UK ads

Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK...a television ad featuring happy, laughing babies. The award of the account comes after BETC ... Gate has been at the forefront of baby nutrition in the UK for over 100 years, and, more recently as a champion of better toddler nutrition." Work for Danone's Aptamil baby milk brand is unaffected ...

Nestlé revamps PR support as protest looms

than volume growth. Earlier this month, Nestl agreed to buy Pfizer s baby food division for $11 ... by campaign group Baby Milk Action. The group is asking Nestl to bring its baby food marketing practices ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

was about the latter - creches, extra checkouts, mother-and-baby parking - encapsulated in 'Every little ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.