Wham bar to make a comeback
02 May 2012 | by John Reynolds
at 20p while the "Mega Wham" bar will be priced at 29p. Follow John Reynolds on Twitter ...
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Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
for 1m in October. Tracks will be available from 89p, chart albums from 6.99 and "Deal of the week ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... .com Android and IOS App Fetch Media Johnlewis.com Rain Communications Sainsbury s Little Ones Baby ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
was about the latter - creches, extra checkouts, mother-and-baby parking - encapsulated in 'Every little ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
. A few years back P G s research found that the willingness to pay a premium for its brands ... that resonated for a number of P G brands. These brands were brought together to create a collection of Extra ... on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...
Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
Sainsbury's has revamped the website and email marketing programme of its Little Ones baby
Industry bodies respond to Government plans to tackle binge-drinking
23 Mar 2012 | by Gemma Charles
thing." Over the summer, the Government will consult on whether to set its preferred price of 40p per unit. If the 40p minimum price is selected, this will see moderate drinkers pay an extra 5 to 6 a ...
Google rebrands Android app market as Google Play
07 Mar 2012 | by Ed Owen
will be available for a bargain 25 cents (15p) during the launch week. Google's streamlined service brings ...
Supermarkets stop the presses: are the big chains turning their back on newspapers?
01 Mar 2012 | by John Reynolds
and Virgin Media. Price: 50p. Print run: 3m-plus. Pagination: 92 pages. Launch campaign ...
Editor's Comment: Brands that redefine 'value' can win
29 Feb 2012 | by Rachel Barnes
In the supermarket world, 'value' brands are those of the no-frills variety: the 28p can of beans
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
