Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
-Chinese iconic brands and it isn't just the P and Gs who are tailoring their brand strategies in order to get ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ... Roisin Donnelly, UK head of marketing for P G. 'We test-marketed Head Shoulders for months in Scotland ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
; Santander; Unilever; P G; GlaxoSmithKline; and Virgin Media to name just a few. The project and its think ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
is really the case." In response to the criticism, a spokesman for P G said: "It's a shame that efforts ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... .com Android and IOS App Fetch Media Johnlewis.com Rain Communications Sainsbury s Little Ones Baby ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
formula scandal: It is almost 40 years since NGO War on Want published a report entitled 'The Baby Killer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
