WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ... Roisin Donnelly, UK head of marketing for P G. 'We test-marketed Head Shoulders for months in Scotland ...
DMGT'S national and regional titles axe nearly 600 jobs
24 May 2012 | by John Reynolds
revenue rose 4% to 183m, helped by the 5p cover-price rise of the Daily Mail. The company said ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
old airliners - as they are in London. P G activity for the US is produced mainly in London ... . P G wanted to trial the product to create "consumer Trojans" who would seek out and demand it from their salons. Consumers were recruited to receive samples by telling P G which salons they frequented ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child. On arrival, his wife declares that she wants to call the baby "Fanny". The father is shocked and keeps drinking his Irn-Bru to keep ...
Media360: Printed newspapers have a healthy future says Evening Standard man
22 May 2012 | by John Reynolds
. O'Donnell, who is also commercial director of the 20p digest i and its associated Independent titles ... loss of around 28m, when it was a 50p cover-price title. Between 10 December 2008 and October 4 ...
Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
purchase the full version for an in-app spend of 69p, which unlocks the full range of dives ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
-Chinese iconic brands and it isn't just the P and Gs who are tailoring their brand strategies in order to get ...
Government record on lobbying defended by Mark Harper
17 May 2012 | by John Owens
bodge of it. He did, however, pledge that the Government would p ublish a draft bill during ...
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
P G is set to hand the UK work held by Fleishman-Hillard to Hill+Knowlton Strategies. It already ... 's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only European activities. Last month, P G cut its profit forecast for the year, against a backdrop ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
