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118 118 Money launches multimillion-pound TV campaign

on the front. This is intended to show that the company will consider all borrowers, even if banks have turned ...

The key 2015 trends that marketers can act on right now

to individual customers with more precision than ever before. Imagine a bank that could seamlessly allocate ... sure you got the best deal. Welcome to 2015. The revolution in banking, health, hospitality, and travel ...

Turkey of the week: The Co-operative, Arc

James Swift thinks the new Co-operative spot is a waste of money: "The Co-op is so committed to ethics that it s pretending to tattoo the words on to someone s back in an ad. Who does that impress? Unlike its former bank chairman Paul Flowers, this campaign is in desperate need of some substance." ...

Facebook takes on YouTube's video dominance

including Danone, EE and Lloyds Banking Group. Speaking in Facebook s sleek Brook Street office ...

Richard Eyre: Trust is the key disruptor

, and then give it to them. Midland became The Listening Bank. TSB was the Bank That Likes To Say Yes. "These ...

NatWest gets Trigger Happy with Dom Joly stunt

as part of M&C Saatchi's campaign for NatWest and the Royal Bank of Scotland....and 90-second videos aim to show the neglect that existing bank customers feel when new customers ... campaign, which promotes the two banks commitment to fairer banking. The stunt was filmed at a London ... on both banks Facebook, Twitter and YouTube channels today. The agency is also planning a homepage ...

Twitter readies cash transfers via tweets

Twitter has unveiled a deal with French bank Groupe BPCE that will enable the bank's customers...Twitter has announced a deal with the bank s mobile payments arm S-Money that will enable customers to transfer cash in a tweet, without needing to know the recipient s bank details. Groupe BPCE, which is one of France s largest banks, will allow customers to use the service "regardless ...

Have your say: from Coke vs Pepsi to humans vs computers, get involved in the debate

is that it should ever get to an ad standards issue. Post recession, with many people in need of cash and our banks ...

Nissan on social media, the universal fan and meaningful connections

is banking on the power of sport to sell its brand to a global audience. Just as the fashion industry has ... in all our markets," explains de Vries. But can brands bank on having a universal appeal ...

PayPal touts brand 'trust' after Zapp signs Sainsbury's and Asda for mobile payments

with a bank's mobile app to link up with a user's bank account, meaning there is no separate download ... to brands that offer them the most flexibility, while banks are likely to adopt multiple standards. He ... standardised solutions that all banks will use, and customers will have access to." Mann added that PayPal ...

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