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Think BR: Promoting the UK as a global hub of creativity

The UK may be sitting in an economically gloomy epoch at the moment but in many areas it is still punching well above its weight globally. Yes, the UK may not have won as many awards as usual at Cannes last year but we must remember the bank of 30 years of world class IPA Effectiveness Awards that we ...

Think BR: Online finance in the age of data

The finance sector, ever cautious, was slow to buy in to digital. It took long enough for banks to offer proper, robust online banking. It's taken an equally long time to get apps onto the market ... account, like official bank apps do. Instead, it pulls your data - encrypted, certified and read ...

How social media is removing the barriers between corporate and consumer brands

) (Jun 2011) (%) Banking 10,171 4,102 6069 (+148%) Basic Materials 7 ... ) (%) Banking 44,905 27,916 16989 (+61%) Basic Materials 562 465 97 (+21 ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

-Media Project 2012 Farmers Guardian Tractor Factor - Briefing Media The Bank Job Head To Head Game ...

Think BR: How can brands harness the power of NFC?

announced Google Wallet last year to much fanfare but the platform is reliant on partnerships with banks and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...

Trading places: this week's people moves

structure at the bank. ( Marketing ) Daryl Fielding is to leave her role as vice-president, marketing ...

Profiling the young and active in Britain

Woods - this figure jumped to nearly 40% in 2011. Thus marketers cannot simply bank on the pull of a ...

Why the world needs a desirable bank

The big banking brands need to be careful they don't stagnate as competitors enter the field...' BELOW --> Banking is even older than money itself. Given such longevity, we might ... time banks seem to have converged towards one established template. In February 2012, Clear released ... as USAA, Allianz, StateFarm, Bank of China and Standard Chartered (to name but a few). Unsurprisingly ...

Tesco switches mail contract to TNT Post

TNT Post, which is owned by PostNL, will handle a number of projects for Tesco including the mailings for all customer communications from Tesco Clubcard and Tesco Bank. The Clubcard scheme alone sends several mailings a year to more than 15 million households. TNT Post claims it won ...

Trading places: this week's people moves

) Marketing Lloyds Banking Group marketer Joe Clift has left the high-street bank after three years ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.