Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
bank and the money-pit that is my French summer house. But a meaningful, global brand, at number five ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
12 Mar 2012 | by Daniel Farey-Jones
% of the deferred consideration through its shares. Ebiquity has agreed a new 30m debt facility with Bank ...
Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
today in an environment where banks had tightened lending. He said of his decision to step down: "I ...
More than a third of marketers would not attend university today
23 Jun 2011 | by Ben Bold
entering other professions such as the law and banking can command higher earnings. The survey also ...
MediaMind sells to DG FastChannel for $517m
17 Jun 2011 | by Ben Bold
Chase and Bank of America Merrill Lynch. It is subject to regulatory approval and the companies hope ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
-out bank, Page is faced with one of the toughest jobs in marketing in rebuilding its reputation. In April ... released by the bank showed that it admitted making a mistake to eight out of 10 customers who complained about a banking problem. At the time, Page pledged to address consumer concerns, but in March ...
PPA 2011: Raising the paywall higher is aim for Property Week
04 May 2011 | by Daniel Farey-Jones
After addressing the PPA conference this morning on how the UBM-owned title is developing in the digital space, Barrie said: "I don t want to be in the free game anymore." The catalyst for the introduction of the paywall was the property crash, triggered by the banking crisis that began in late 2008 ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
to investing in traditional media. Banking on traditional media 'TV, radio and magazines still play a ... their lifeblood. At the beginning of 2010, when cars and banks had dropped out, the retailers became an even ...
PlayStation, Nike and First Direct debut in the BR App Chart
19 Jan 2011 | by Staff
consumers focus on entertainment, banking, shopping and well-being....HSBC's first transactional banking app for its First Direct brand headed into the chart at number six, while Nike Training Club and Weight Watchers, last week's high-flyer, both made the top 15, indicating our appetite for getting thin and fit in January shows little sign of waning. Global's Capital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
