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Apple cements most valuable brand status as UK's giants slide

excel have also had their own difficulties. We ve got a lot of top brands in banking and that is a very ... Bank 24,517 -4% 4 25 Baidu 24,326 8% -8 26 HP 22 ... Tencent/QQ 17,992 19% 5 38 Agricultural Bank of China 17,867 6 ...

Helen Edwards: Get personal with your brand

), or the person might well end up inside the product (hotel, aircraft, bank). Either way, it's a physical ... . If you head marketing for a bank, go and queue in a different branch each lunchtime for the next 10 ...

Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

for decades. In this respect, designers warn brands banking on Britishness that the approach needs ...

Commercial TV and radio remain strong in Q1

, with supermarkets sector down 25% year-on-year, and banks down 36%. Both have traditionally been among the biggest ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often comes from a constrained brief. That said, we are not in business for the preservation of our own ...

An absence of leadership

the government is fifth, behind BP, Walmart, Exxon-Mobil and Bank of America, and ahead of McDonald s. Furthermore, people describe government in almost the same manner they speak of banks and oil and gas ...

What do you do when the prime minister comes knocking?

the pricing policies of energy companies, demanded that banks pay back customers "unfair" charges speedily ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

, will not be 'frightened by the Olympics'; Morgan insists that the bank will refrain from tinkering with its marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.