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Barclaycard has joined forces with utility company Eastern Group to offer cardholders discounts...Barclaycard has joined forces with utility company Eastern Group to offer cardholders discounts on their gas and electricity bills if they pay using the credit card. Barclaycard already has similar links with Ford and Cellnet. ...
Barclaycard is to discount interest rates for its most loyal customers....Barclaycard is to discount interest rates for its most loyal customers. It is the first time a credit card company has linked interest charged to the amount of money spent. The card company is offering to reduce its 1.65% APR by 2% for customers who spend over pounds 300 a month. Barclaycard ...
Barclaycard is launching its sponsorship of the FA Barclaycard Premiership with a 2m advertising campaign on a football theme. The ads show football celebrities shopping with their Barclaycards ... and referee Paul Dirkin buys a book to hold his red and yellow cards as well as his Barclaycards. Creative ...
Barclaycard has turned down the rights to ITV's Premiership coverage leaving the way open...Barlaycard: turned down ITV Barclaycard has turned down the rights to ITV ... much for Barclaycard. The credit card company had already agreed to a £48m three-year global ... deal would have meant a major hike in Barclaycard's spend on TV. Last year the brand spent £12m ...
Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ... , planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ... at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...
Barclaycard has put its creative account, currently handled by BMP DDB, up for grabs....Barclaycard has put its creative account, currently handled by BMP DDB, up for grabs ... was available for comment. At the end of last year Barclaycard said it intended to raise its ... . Last year Barclaycard ended one of the most enduring campaigns in advertising when it ditched ...
Barclaycard is introducing a range of branded personal loans to position itself as a more...on Barclaycard's 0% Forever card. To prevent consumers paying unnecessary levels of interest the company is tailoring credit cards and loans to customers' individual needs. Barclaycard previously provided loans under the Masterloan brand, but it is scapping the brand in favour of Loans from Barclaycard. Barclaycard recently ...
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...
Barclaycard has launched a follow-up to its "waterslide" ad.
Barclaycard has appointed Elizabeth Chambers (pictured) as its chief marketing officer with a seat...to the Barclaycard chief executive, Anthony Jenkins, who said: "Libby has an impressive record in global marketing. Her appointment will enable us to develop the strength of the Barclaycard brand, our marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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