25 Jan 2010
| by Alex Brownsell
LONDON - Barclaycard has unveiled its new cardholder loyalty scheme Barclaycard Freedom, which...;
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Barclaycard's eight million UK cardholders will automatically ...
to redeem the reward whenever they choose. Barclaycard has invited more than 30,000 retailers ...
Newman, managing director at Barclaycard Freedom, said: "It incorporates all of the best elements ...
24 Feb 2010
| by Alex Brownsell
LONDON - Energy firm Npower has signed up to join Barclaycard's new Freedom loyalty programme....;
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As part of the deal, Barclaycard Freedom customers have the opportunity to gain up to 160 'Reward Money', when paying their bills with Barclaycard. Npower is also offering a 60 sign-up incentive to any Barclaycard Freedom customers who transfer to the brand by 17 May ...
15 Oct 1998
| by BINNUR BEYAZTAS
Barclaycard, whose creative advertising account is currently up for
pitch, is now running a...Barclaycard, whose creative advertising account is currently up for
pitch, is now running a ...
Profiles rewards more relevant to customers.
Barclaycard s budget for the activity is thought to be somewhere in the
region of several million pounds.
Barclaycard marketing director Paul Parmenter ...
17 Mar 2010
| by Alex Brownsell
LONDON - Barclaycard has today officially launched its Freedom customer rewards programme....;
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The scheme, which allows Barclaycard holders to earn reward ...
at Barclaycardfreedom.co.uk. The launch of Barclaycard Freedom will be backed by an above-the-line campaign by Bartle ...
small and medium-sized retailers to a rewards programme for the first time. Barclaycard's eight ...
01 May 2009
| by Alex Brownsell
LONDON - Barclaycard has launched a review of its UK below-the-line agency arrangements....of the decision and are being invited to re-pitch for the work. Barclaycard recently appointed Rapp to handle ...
is being overseen by Barclaycard director of brand and advertising Gary Twelvetree, is expected to be completed this summer. Over the past year, Barclaycard launched a new corporate brand identity, designed ...
02 Oct 2003
| by Staff,
LONDON - Domino's Pizza has hired a Barclaycard marketer for the new position of direct mail...Denise Bonnick was brand communications manager at Barclaycard, where she has yet to be replaced.
At the pizza delivery company, she will report to sales and marketing director Chris Moore. She will be responsible for devising direct mail campaigns and developing a better understanding of the company's customer ...
22 Apr 1999
| by BEVERLEY JONES, Director, Tutssels
Barclaycard is launching its new Platinum card with a direct mail
campaign through Cheltenham...Barclaycard is launching its new Platinum card with a direct mail
campaign through Cheltenham ...
several million in the first six months of
the campaign.
Barclaycard appointed DMP to handle the work after a year working with
the agency on Barclaycard Gold. DMP is developing a mailing ...
28 Sep 2007
| by Alex Donohue
LONDON - Barclaycard Business has hired Peter Jones, formerly vice-president of international...Jones will head a 70-strong relationship management team at Barclaycard Business, taking ...
and merchant acquiring. Prior to joining Barclaycard Business, Jones was second in charge of American Express ...
Carlier, sales director at Barclaycard Business, said: With Peter s vast experience in customer ...
12 Nov 1998
| by LUCY BARRETT
After a full creative review of its pounds 15m business,
Barclaycard has reappointed incumbent...After a full creative review of its pounds 15m business,
Barclaycard has reappointed incumbent ...
as
its Rowan Atkinson campaign.
Barclaycard called the review partly because it felt that BMP ...
.
Barclaycard wants something as noticeable as the Rowan Atkinson ads BMP
DDB ditched last year.
Paul ...
14 Aug 2007
| by Darren Davidson
LONDON - Barclaycard is rolling out a £4m marketing campaign to back the launch of its three...Chambers, Barclaycard chief marketing officer, said: With its unique three-in-one feature, we believe Barclaycard OnePulse is the future of payments in London and we wanted the advertising creative to support ...
, totally different to any previous Barclaycard creatives, while highlighting the benefits of the card. ...