09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
15 Apr 2009
| by Sarah Johnson
LONDON - Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart...customers access to exclusive tickets for gigs, music updates and competitions. Barclaycard also signed a ...
at The Hospital Club in Covent Garden, London, will be staged under the Barclaycard Mercury Prize Sessions banner. The Barclaycard brand will now feature at upcoming events such as Capital Radio's Summer Ball. Global Radio ...
18 Feb 2009
| by Matt Williams
reward scheme for its Barclaycard brand....The agency picked up the brief after beating EHS Brann, also a Barclays roster agency, in a pitch. The new reward scheme is understood to offer incentives to consumers every time that they use their Barclaycard but full details have yet to emerge. Rapp was first awarded a place on the Barclays roster ...
18 Nov 2008
| by Richard Wood
The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned ...
uplifting form of marketing, with a simple, yet visually impressive, campaign. Notably, Barclaycard ...
of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
12 Nov 2008
| by Staff
Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ...
, planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ...
at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...
14 Aug 2007
| by Darren Davidson
LONDON - Barclaycard is rolling out a £4m marketing campaign to back the launch of its three...Chambers, Barclaycard chief marketing officer, said: With its unique three-in-one feature, we believe Barclaycard OnePulse is the future of payments in London and we wanted the advertising creative to support ...
, totally different to any previous Barclaycard creatives, while highlighting the benefits of the card. ...
17 Apr 2007
| by Lisa Simmons
LONDON - Barclaycard has handed Walker-i a £10m digital planning and buying brief, following a...As the UK digital planning and buying agency for Barclaycard, Walker-i will launch an online branding exercise in May. Barclaycard will also use Walker-i s new behavioural targeting and segmentation ...
Wealth, while parent agency Walker Media handles Barclaycard s planning and buying for traditional media ...
12 Mar 2007
| by Staff
LONDON - Barclaycard is set to move its £10m online planning and buying account from incumbent...The move, which is understood to have occurred without a pitch, effectively integrates the Barclays digital accounts under one agency roof. Integrating the Barclaycard digital business with the 70m ...
. In August 2006, Unique Digital launched an online branding campaign for Barclaycard. The campaign contained ...
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