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Barclaycard 'win an easier Christmas' by Dare

Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard

Barclaycard introduces new strapline in Christmas campaign

Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system. An outdoor ad ... the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...

Barclaycard adapts rollercoaster ad for mobile payments

Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field ... retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ... using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise ...

Barclaycard 'roller coaster extreme' by Dare

Dare is launching a Barclaycard global iPhone game and competition Rollercoaster Extreme, to build...-bidi-theme-font:minor-bidi;} The game comes off the back of Barclaycard s popular Waterslide Extreme launched last year. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.