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Barclaycard rides out second week at top of BR app chart

Barclaycard has held on to top spot in Brand Republic's branded app chart, with Microsoft's Windows...Barclaycard's follow-up to its popular Waterslide Extreme iPhone game, Rollercoaster Extreme, debuted at number one in the chart last week. Among the new entries this week are Your Orange and Ocado, with re-entries for Auto Trader and the Rightmove house hunting app. The chart is powered ...

Barclaycard's Waterslide follow up tops BR app chart

Barclaycard's follow-up to its popular Waterslide Extreme iPhone game, Rollercoaster Extreme, has...The game, developed by Dare Digital, aims to build on the success of its 'rollercoaster' TV ad and capitalise on the original Waterslide Extreme game, which has attracted 12 million downloads since launch. Barclaycard's game leapfrogs BR s most popular app for the past two consecutive weeks, ITV s 2010 Fifa World ...

Heart ties with Barclaycard and Bublé for Love Music Live launch

LONDON - National radio station Heart has partnered with sponsor Barclaycard Unwind to launch its....com , launched as part of the credit card company's music strategy. Dan Mathieson, Barclaycard's senior ...

Barclaycard named Mercury Prize sponsor in four-year deal

LONDON - The Mercury Prize has signed a four-year partnership with Barclaycard, which will become...with regular news and updates, honoured Elbow for their acclaimed LP 'The Seldom Seen Kid'. Barclaycard ... with Barclaycard will see the introduction of several initiatives, including the Barclaycard Mercury Prize Sessions ... of advertising and sponsorship at Barclaycard, said: "The Mercury Prize has always represented the huge ...

Barclaycard ventures into music in partnership with Live Nation

LONDON - Barclaycard has formed a major partnership with concert promoter Live Nation to give its...-fareast-language:#0400; mso-bidi-language:#0400;} The deal with Live Nation will allow Barclaycard to introduce cashless outlets at festivals such as Hard Rock Calling, Download and Wireless. Barclaycard plans ... outlets, which would reduce the need for carrying cash. The partnership will also see Barclaycard offer ...

Ofcom fines Barclaycard maximum penalty for silent calls

LONDON - Ofcom has fined Barclaycard the maximum amount possible, £50,000, for breaching its rules...-fareast-language:#0400; mso-bidi-language:#0400;} The telecoms regulator investigated Barclaycard from October 1 ... of Barclaycard's call centres had no procedures in place to prevent people receiving repeated abandoned calls ...

Barclaycard unveils final comic ad on mobile

and final ad in the Barclaycard series, which is launching on mobile pre-rolls today ahead of its TV debut...The spot, created by Bartle Bogle Hegarty and promoting Barclaycard's six months' free gadget ... the campaign on behalf of Barclaycard while Dare developed the online digital creative. The comedy duo will not appear in future ads as Barclaycard has dropped them in favour of a strategy promising to "cut ...

Barclaycard Business appoints Jones to head relationships

LONDON - Barclaycard Business has hired Peter Jones, formerly vice-president of international...Jones will head a 70-strong relationship management team at Barclaycard Business, taking ... and merchant acquiring. Prior to joining Barclaycard Business, Jones was second in charge of American Express ... Carlier, sales director at Barclaycard Business, said: With Peter s vast experience in customer ...

Barclaycard trumpets arrival of combined Oyster credit card

LONDON - Barclaycard is rolling out a £4m marketing campaign to back the launch of its three...Chambers, Barclaycard chief marketing officer, said: With its unique three-in-one feature, we believe Barclaycard OnePulse is the future of payments in London and we wanted the advertising creative to support ... , totally different to any previous Barclaycard creatives, while highlighting the benefits of the card. ...

Barclaycard unveils three-in-one card for Londoners

LONDON - Barclaycard has unveiled OnePulse, its three-in-one money and travel card, designed.... Elizabeth Chambers, chief marketing officer at Barclaycard, said: London is a fast-paced, dynamic city ... touch of their card against a reader, instead of entering a PIN or signature. Barclaycard has also ...

 

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