The Week: DM Reviews - Barclaycard appoints Iris
13 Nov 2009
Barclaycard has appointed Iris as its lead direct marketing agency following a review of its roster
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The Week: Advertising News - Barclaycard unveils new ad
15 Jan 2010
Barclaycard is launching the follow-up to its 2008 "waterslide" spot.
The Week: Advertising news - Barclaycard launches game
10 Jul 2009
Barclaycard is launching a free iPhone game to link with the latest airing of its "waterslide" ad
The Week: DM Reviews - Barclaycard to review DM
08 May 2009
Barclaycard is poised to review its direct marketing roster, which includes EHS Brann and Fox...The brand last put together a list of roster agencies in 2001. It has evolved extensively over the past eight years. Gary Twelvetree, the director of brand and advertising at Barclaycard, is leading the review. ...
The Week: Brand news - Orange in Barclaycard deal
13 Mar 2009
Orange has agreed a deal with Barclaycard that will allow its contract holders to use their phones
Rapp wins Barclaycard reward account
18 Feb 2009 | by Matt Williams
reward scheme for its Barclaycard brand....The agency picked up the brief after beating EHS Brann, also a Barclays roster agency, in a pitch. The new reward scheme is understood to offer incentives to consumers every time that they use their Barclaycard but full details have yet to emerge. Rapp was first awarded a place on the Barclays roster ...
Dare creates Barclaycard waterslide viral spoof
02 Feb 2009 | by Kate Nettleton
LONDON - Dare has created a viral homage to the recent Barclaycard "waterslide" TV spot by Bartle...back at the flat, who then push a male doll holding a Barclaycard down the slide. The doll eventually ... by Barclaycard, which challenges consumers to make their own waterslide video in order to win a trip watersliding ...
Specsavers viral spoofs Barclaycard 'waterslide' ad
14 Nov 2008 | by Staff
LONDON - The Specsavers in-house creative team today released a viral sending up Barclaycard..." Specsavers creative director, Graham Daldry, said: "The Barclaycard ad was like a gift to us. Their man could ...
Diary: Barclaycard forecasts P45 for Juande Ramos
31 Oct 2008
Please don't tell your latest Spurs joke to Campaign's solitary White Hart Lane season ticket holder. Don't you think he's suffered enough? And he's heard them all.
Barclaycard ad to break during X Factor results
21 Oct 2008 | by Staff
Barclaycard's contactless payment technology....The ad features an office worker who leaves his desk and jumps into a waterslide hidden in a cupboard. He makes his way home via the water slide, which weaves around buildings, over busy roads and through parks. Paul Troy, the director of advertising at Barclaycard, said: "By the end of this year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
