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Barclaycard introduces new strapline in Christmas campaign

Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system. An outdoor ad ... the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...

IPA Effectiveness Awards 2010: Silver Award - Barclaycard

Client: Barclaycard Entrant: BBH Authors: Nicoletta Vita, Henrietta Probert, BBH Contributing authors: Richard Collins, Barclaycard; Richard Evans, Walker Media; Elaine Miller, Dare Digital ... 's biggest waterslide' allowed Barclaycard to engage with a new generation of credit-card holders, delivering ...

Barclaycard launches follow-up to hit iPhone game

Barclaycard is launching the follow-up to its Waterslide Extreme iPhone game which it claims has...Rollercoaster Extreme, like Waterside Extreme, has been created by Dare and is linked to the concept of Barclaycard's television ad for its contactless payment technology . Rollercoaster Extreme ... company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...

Barclaycard launches music-themed campaign for Freedom launch

LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its...blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard ... of the digital activity, Barclaycard is rolling out a game entitled High Street Beats', where consumers ... and YouTube. The Barclaycard Freedom scheme, which allows Barclaycard holders to earn reward points by using ...

Barclaycard unveils new Rollercoaster TV ad

LONDON - Barclaycard has unveiled its new 'Rollercoaster' ad, the sequel to the brand's popular...the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making payments simpler'. The spot launches online today on YouTube and Barclaycard's Facebook page, before ...

And in the real world... Barclaycard, Apple, Diageo and more...

Barclaycard has been forced to pay several million pounds in compensation to chief executive Antony Jenkins, after he had not received a promotion that had been promised. Source: The Times Apple is coming under scrutiny from regulators after it refused to allow a mobile application created by Google ...

Barclaycard 'waterslide' becomes most popular branded iPhone app

LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has

Barclaycard launches 'waterslide' iPhone game

LONDON - Barclaycard is launching a free iPhone game to link with the latest airing of its...and sponsorship at Barclaycard, said: "The launch of the iPhone game is a first in financial services ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.