Specsavers parodies Barclaycard ad on YouTube
14 Nov 2008 | by Fiona Ramsay
LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube
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Barclaycard partners with 95.8 Capital FM
29 Sep 2009
Barclaycard has partnered with radio station 95.8 Capital FM to create 'Total Access
Barclaycard highlights 'convenience' message
21 Oct 2008 | by Alex Brownsell
LONDON - Barclaycard has unveiled a strategy that focuses on the convenience of contactless payment...his journey, the commuter, played by Gavin and Stacey actor Robert Wilfort, uses a Barclaycard ... , Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ... Barclaycard introduced its revamped visual identity last month in a bid for greater international appeal ...
Branding: Brand in the news - Barclaycard
07 Oct 2008 | by George Bryant, Partner, The Brooklyn Brothers
You have to feel sorry for Barclaycard. The very week it chooses to unveil its new logo, the world...Didn't we realise the global sphere was meant to induce a sense of 'calm on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...
Branding: Barclaycard rolls out fresh identity
30 Sep 2008 | by Jennifer Whitehead
Barclaycard is introducing an updated logo and visual identity across all its global products...will therefore not receive their new-look cards until 2011. It is also phasing out its Barclaycard Business sub ... and India, was created by The Brand Union. For the past two years, Barclaycard has used Green Wing stars ... the strapline 'Glide with us'. Barclaycard is currently undergoing a brand extension, moving from solely being ...
Barclaycard signals strategic shift with fresh logo
29 Sep 2008 | by Alex Brownsell
LONDON - Barclaycard is introducing a new logo and global visual identity as it tries to accelerate...The financial services brand is also to phase out its Barclaycard Business brand as part ... version, to bring Barclaycard closer to the parent Barclays brand. The new look will be rolled out ... of the plastic around it, making the way people pay for things simpler,' said Barclaycard chief executive Antony ...
Barclaycard abandons comedy ads in current financial climate
03 Jun 2008 | by Alex Brownsell
LONDON - Barclaycard is sobering up its marketing and introducing an international strategy in a..., Barclaycard will launch a TV and online campaign featuring a man 'gliding' through his busy commute. A ... , has appointed Barclaycard head of marketing Libby Chambers as chief marketing officer for global retail and commercial banking. Chambers retains her current responsibilities at Barclaycard. Data file ...
Barclaycard launches green loans to help homes cut energy
26 Nov 2007 | by Staff
LONDON - Barclaycard is to launch a credit card and loan designed to help households reduce...of the loan facility, from a low interest rate on these balances. A customer using Barclaycard Breathe Easy ...
People moves: Barclaycard Business
03 Oct 2007
Barclaycard Business has named Peter Jones head of relationship management. He joins from American
Marketing Mix: We'll call you - Barclaycard
19 Sep 2007
Barclaycard Good afternoon, thank you for calling. I am a customer experience adviser. How can I ... ? Barclaycard Yes. Mktg I want to find out exactly what it is and how it works with Oyster. Barclaycard Do you know how Oyster works? Mktg I've got an Oyster top-up card. Barclaycard It is all co ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
