The Week: Advertising news - Barclaycard launches game
10 Jul 2009
Barclaycard is launching a free iPhone game to link with the latest airing of its "waterslide" ad
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Barclaycard rolls out music website
17 Jul 2009 | by Alex Brownsell
LONDON - Barclaycard is launching a new website offering its customers exclusive access to gigs...of the payment brand's wider attempt to position itself closer to live music. Barclaycard customers can access ... , Pet Shop Boys and Depeche Mode. Earlier this year, Barclaycard announced a partnership ... to them by our music partnerships,' said Dan Mathieson, Barclaycard's senior sponsorship and promotions ...
Barclaycard launches 'waterslide' iPhone game
06 Jul 2009 | by Ian Darby
LONDON - Barclaycard is launching a free iPhone game to link with the latest airing of its...and sponsorship at Barclaycard, said: "The launch of the iPhone game is a first in financial services ...
The Week: DM Reviews - Barclaycard to review DM
08 May 2009
Barclaycard is poised to review its direct marketing roster, which includes EHS Brann and Fox...The brand last put together a list of roster agencies in 2001. It has evolved extensively over the past eight years. Gary Twelvetree, the director of brand and advertising at Barclaycard, is leading the review. ...
Barclaycard to review below-the-line agency arrangements
01 May 2009 | by Alex Brownsell
LONDON - Barclaycard has launched a review of its UK below-the-line agency arrangements....of the decision and are being invited to re-pitch for the work. Barclaycard recently appointed Rapp to handle ... is being overseen by Barclaycard director of brand and advertising Gary Twelvetree, is expected to be completed this summer. Over the past year, Barclaycard launched a new corporate brand identity, designed ...
Barclaycard bags Global Radio deal
15 Apr 2009 | by Sarah Johnson
LONDON - Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart...customers access to exclusive tickets for gigs, music updates and competitions. Barclaycard also signed a ... at The Hospital Club in Covent Garden, London, will be staged under the Barclaycard Mercury Prize Sessions banner. The Barclaycard brand will now feature at upcoming events such as Capital Radio's Summer Ball. Global Radio ...
Barclaycard replaces Nationwide as Mercury Prize sponsor
30 Mar 2009 | by Tom Hall
LONDON - Barclaycard has signed a four-year sponsorship deal with the Mercury Prize, taking over..., entitled Barclaycard Mercury Prize Sessions. A new microsite, Recommends, has also been setup to provide ... and sponsorship at Barclaycard, said: "The Mercury Prize has always represented the huge creativity and diversity found in UK music. We are delighted that through this new partnership Barclaycard will be able to help ...
Barclaycard named Mercury Prize sponsor in four-year deal
30 Mar 2009 | by Dan Leahul
LONDON - The Mercury Prize has signed a four-year partnership with Barclaycard, which will become...with regular news and updates, honoured Elbow for their acclaimed LP 'The Seldom Seen Kid'. Barclaycard ... with Barclaycard will see the introduction of several initiatives, including the Barclaycard Mercury Prize Sessions ... of advertising and sponsorship at Barclaycard, said: "The Mercury Prize has always represented the huge ...
Barclaycard shifts sponsorship strategy toward music events
24 Mar 2009 | by Sarah Johnson
LONDON - Barclaycard has signed a sponsorship deal with Live Nation aiming to give its customers...The bank's customers will have access to exclusive tickets, music updates, competitions and intimate gigs as part of the deal. Barclaycard will provide cashless outlets to festivals such as Hard ... for carrying large amounts of cash. Barclaycard said this was a new direction in sponsorship strategy ...
Barclaycard ventures into music in partnership with Live Nation
24 Mar 2009 | by Jacquie Bowser
LONDON - Barclaycard has formed a major partnership with concert promoter Live Nation to give its...-fareast-language:#0400; mso-bidi-language:#0400;} The deal with Live Nation will allow Barclaycard to introduce cashless outlets at festivals such as Hard Rock Calling, Download and Wireless. Barclaycard plans ... outlets, which would reduce the need for carrying cash. The partnership will also see Barclaycard offer ...
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