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, transforming it into a game. The case for Fiona Bosman, head of advertising and content, Barclaycard: At Barclaycard, Bosman has been using social networks to both reward and engage with customers and has launched a ...
Barclaycard is considering extending its brand to market groceries, electrical goods and a range...Barclaycard is considering extending its brand to market groceries, electrical goods and a range ... if they would purchase PEPs, Tessas, pensions or motor insurance from Barclaycard. The research comes ... not include Rowan Atkinson, brand spokesman for the past six years. Barclaycard is keen to regain ...
as the equally inept Richard Latham in a series of ads for Barclaycard. Acknowledged as one of the funniest ever campaigns, the BMP campaign features Latham as the ultimate Barclaycard sceptic, always dismissive about its ... of tricky situations. The campaign helped Barclaycard reverse a declining market share and achieve brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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