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Barclaycard hires former British Airways marketer Katherine Whitton

at Barclaycard....;} Whitton will report to Barclaycard's chief marketing officer, Libby Chambers. Gary Twelvetree, who has ... in May 2007. Whitton's first job at Barclaycard will be to conclude a review of the brand's direct ... . Barclaycard is attempting to position itself as a music-friendly brand through partnerships with ticket ...

Barclaycard trumpets arrival of combined Oyster credit card

LONDON - Barclaycard is rolling out a £4m marketing campaign to back the launch of its three...Chambers, Barclaycard chief marketing officer, said: With its unique three-in-one feature, we believe Barclaycard OnePulse is the future of payments in London and we wanted the advertising creative to support ... , totally different to any previous Barclaycard creatives, while highlighting the benefits of the card. ...

Barclaycard unveils three-in-one card for Londoners

LONDON - Barclaycard has unveiled OnePulse, its three-in-one money and travel card, designed.... Elizabeth Chambers, chief marketing officer at Barclaycard, said: London is a fast-paced, dynamic city ... touch of their card against a reader, instead of entering a PIN or signature. Barclaycard has also ...

Barclaycard and Oyster partner for credit card initiative

LONDON - Barclaycard and Oyster are to roll out a combined card next year that will enable users...will have three separate functions. It will combine a standard chip-and-pin Barclaycard, an Oyster travel ... value transactions. Barclaycard, Transport for London, TranSys and Visa will conduct a live trial in London early next year and plan to roll out the card to customers towards the end of 2007. Barclaycard ...

Barclaycard to try extra offer

Barclaycard is considering extending its brand to market groceries, electrical goods and a range...Barclaycard is considering extending its brand to market groceries, electrical goods and a range ... if they would purchase PEPs, Tessas, pensions or motor insurance from Barclaycard. The research comes ... not include Rowan Atkinson, brand spokesman for the past six years. Barclaycard is keen to regain ...

 

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