PRWeek Awards 2011: Financial Services
26 Oct 2011
Barclays and Barclaycard's 'contactless' technology lets users make small payments by swiping
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Barclaycard 'win an easier Christmas' by Dare
09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
Barclaycard adapts rollercoaster ad for mobile payments
09 Jun 2011 | by Alex Brownsell
Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field ... retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ... using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise ...
Barclaycard 'freedom' by BBH
24 Mar 2010
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...
Barclaycard launches music-themed campaign for Freedom launch
19 Mar 2010 | by Alex Brownsell
LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its...blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard ... of the digital activity, Barclaycard is rolling out a game entitled High Street Beats', where consumers ... and YouTube. The Barclaycard Freedom scheme, which allows Barclaycard holders to earn reward points by using ...
Barclaycard 'rollercoaster' by BBH
22 Jan 2010
Barclaycard has launched a follow-up to its "waterslide" ad.
Barclaycard unveils new Rollercoaster TV ad
22 Jan 2010 | by Alex Brownsell
LONDON - Barclaycard has unveiled its new 'Rollercoaster' ad, the sequel to the brand's popular...the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making payments simpler'. The spot launches online today on YouTube and Barclaycard's Facebook page, before ...
Climate campaign releases spoof pop single for Energy Wasting Day
25 Mar 2009 | by Daniel Farey-Jones
-president Al Gore. Its partners include B Q, Barclaycard, British Gas, BSkyB, Marks Spencer, O2 and Tesco. ...
Barclays' TV ads promote new brand positioning
13 Mar 2009 | by Alex Brownsell
-hearted tone used in Barclaycard's recent Waterslides' campaign. The first ad - Musical Safes' - highlights ...
Barclaycard 'Barclaycalm' by Bartle Bogle Hegarty
26 Feb 2009
Barclaycard has dropped the 'Friends' star Jennifer Aniston and is continuing its tradition of using British comedians to front its advertising, with a new campaign starring Jennifer Saunders. The campaign has a fresh strapline, "Barclaycalm", and is aimed at reinforcing the brand's positioning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
