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Barclays spoofs history of money for mobile payment push

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...

Barclaycard launches 'waterslide' iPhone game

LONDON - Barclaycard is launching a free iPhone game to link with the latest airing of its...and sponsorship at Barclaycard, said: "The launch of the iPhone game is a first in financial services ...

Hoban joins Directgov as director of communications

sponsorship of the London 2012 Olympics. Previously a marketer at Barclaycard, Hoban has also held positions ...

Specsavers parodies Barclaycard ad on YouTube

LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube

Vox Pops International launches internet TV service

Vox Pops has described the service as YouTube for business and it has already signed up Barclaycard, Lloyds TSB, General Mills and British Gas as regular subscribers. The internet TV service will provide subscribers with consumer views and opinions on a wide range of topics and, like YouTube ...

Adult listings prompt companies to pull ads from IMDb

LONDON - The National Lottery and Barclaycard have pulled their online ads from Amazon's movie...the Internet Movie Database website after dozens of brands, including Motorola, Barclaycard, Hilton Hotels ... at all times is to safeguard the reputation and integrity of The National Lottery. Barclaycard has also ... , or the whole site. A spokesman for Barclaycard said: Barclaycard has been running banner adverts ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.