Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...
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Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
, Barclaycard, Volkswagen Digital Marketing Group Founded 2006. Chairman Stephen Davidson, CEO Ben Langdon ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...
Database Group establishes financial services unit
19 Jun 2008 | by Nikki Sandison
The new financial services team, headed by former Barclaycard and Legal General Bank director Alaric Chuchill, will work to boost the value of data for clients to create increased marketing opportunity and sustained return on investment as the credit crunch begins to impact on all businesses ...
Hicklin Slade sets up loyalty marketing division
06 Mar 2008 | by Alex Donohue
years agency and client experience across a range of financial brands, including NatWest, Barclaycard ...
Top 300 Agencies: School Reports. (Part 2 of 5)
24 Feb 2006
and others); winning Homebase, COI, Jose Cuervo and the Barclaycard international business. More awards, too ...
Experian's £85m ClarityBlue acquisition highlights data's importance
27 Jan 2006 | by by Daniel Farey-Jones
LONDON – ClarityBlue, which manages marketing databases for Orange, BSkyB and Barclaycard, has
Sainsbury's launches campaign to support new loyalty magazine
05 Jan 2006 | by by Julia Pearlman
in the spotlight in recent months as a number of its partners including Vodafone and Barclaycard have left ...
Nectar operator could change ownership by end of year
25 Oct 2005 | by by Daniel Farey-Jones
2005. Barclaycard, one of its four founding partners, left the scheme this year along with Vodafone ...
The Work: Private View
29 Jul 2005
of the parts. Barclaycard (3) has a famous advertising heritage. The new ads feature Jennifer Saunders with a ... the reassuring voice of being covered by Barclaycard. One ad is set in Tokyo and centres on an internet cafe ... forward to the ad break. Barclaycard (3) was up first. Jennifer Saunders, spending without thinking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
