Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...
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Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
